Berlin, Germany-based Razor Group raised investment in Series D. The company announced the investment on March 5, 2024. Presight Capital led the financing for the company. Meanwhile, the company announced the acquisition of the leading USA Amazon aggregator, Perch. However, it did not disclose the amount of the investment or the acquisition.
Purpose of financing & acquisition by Razor
The acquisition paved the way for Razor to reach more than USD 1 billion in revenue in the medium term. It further adds significant scale to its operations and creates a highly profitable global technology and e-commerce powerhouse. The new combined entity plans to manage more than 40,000 products across key brands selling on more than 30 marketplace and direct-to-consumer channels in over 10 countries across North America, the United Kingdom, Europe, and Latin America.
The acquisition is part of Razor’s broader consolidation strategy. With the latest financing, the company seeks to invest in Razor’s technology infrastructure throughout the entire supply chain.
What the investors have to comment
Christan Angermeyer and Fabian Hansen, Co-Founders and General Partners of Presight Capital, said, “The e-commerce aggregator space will undergo continued consolidation in the medium-term, driven by the current macroeconomic environment. The acquisition of Perch is a highly value-accretive and transformative transaction on Razor’s path to becoming a global technology-driven e-commerce powerhouse. Presight is delighted to lead this funding round and continue to support Razor on its future growth path. With this sizable investment, we are also doubling down on Razor’s technology stack and capabilities, led by its CTO Shrestha Chowdhury, to power the global marketplace ecosystem.”
What the Razor Group official has to say
Tushar Ahluwalia, Co-Founder and CEO at Razor Group, said, “We are excited to partner with Perch, the leading US player in our space. The transaction further strengthens our market leadership, solidifying Razor Group as the #1 player globally. In contrast to our peers, our focus has been to build the Western response to Chinese vertical C2M models like Temu and Shein rather than an internet version of P&G. Therefore, our secret sauce has been to invest in sophisticated technology automation to ensure deep supply-chain integration and hyper-fast product innovation cycles right from the start, a prerequisite to making the model work and seeing us develop the industry’s leading automation stack. With the ongoing advancements in AI and LLMs, that work continues.”
What the Perch official has to say
Chris Bell, Founder and CEO of Perch, further added, “Over the past 18 months, Perch has transformed its business through our proprietary technology, machine learning-based decision engine, and leading supply chain capabilities, creating one of the first large-scale, cash flow positive players in our space. This combination with Razor, which will combine the best technology and people across two top players in our industry, creates a clear global platform for the next stage of consolidation and growth.”
About Razor
Tushar Ahluwalia, Christoph Gamon, Shrestha Chowdhury and Dr. Oliver Dlugosch are the founders of the company. The Berlin-based company invests in and runs lucrative Amazon FBA companies as well as other online marketplace sellers who have a track record of excellent customer service, high-quality products, and astute business sense.
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