Utah, USA-based Mobile software company Mobly raised USD 2.5 million in seed funding. The round took place on February 26, 2024. Peterson Ventures led the financing for the company. Meanwhile, VITALIZE Venture Capital, Peak Ventures, Tenzing Capital, Upstream Ventures, and Service Provider Capital joined in the funding. Besides,strategic angel investors also joined in the Seed round.
As a part of the deal, Taylor Jones, principal at Peterson Ventures, joins Mobly’s board of directors and Caroline Casson, partner at VITALIZE Venture Capital, will be a board observer.
Purpose of financing for Mobly
The latest funding follows a previous angel investment raise of USD 445,000. It further allows the company to scale go-to-market operations. Meanwhile, the company has plans to expand its engineering team.
Mobly also seeks to accelerate the development of new enterprise features and capabilities.
What the company’s official has to add
Zach Barney, co-founder and CEO of Mobly, said, “Collecting leads and getting good data at events is too hard and time-consuming. Over the past year, we’ve proven that customers are ready to take control of their lead qualification process and event data. Sales and marketing get excited about cutting steps out of qualifying leads, generating faster response times, and driving higher conversions. With this latest round of funding, we’re focused on delivering continued innovation that helps marketers accelerate their speed to lead.
What the investors have to comment
Taylor Jones, principal at Peterson Ventures, said, “Events are often the largest line item in B2B marketing budgets, but marketers struggle to get qualified leads to sales teams fast enough to show ROI from their field strategies. Mobly makes expensive badge scanners obsolete and eliminates the many tools and manual processes needed to capture and enrich event leads. We’re thrilled to partner with Mobly as they address this underserved market and help companies reduce the time getting a sales lead at an event into CRM from weeks to seconds.”
Besides, Caroline Casson, partner at VITALIZE Venture Capital, said, “With decades of sales, product, and engineering leadership, the Mobly team has a unique perspective on the problem with B2B lead response and the solution to solve it. Mobile innovation in sales acceleration has been almost non-existent, so the market is ripe for disruption. Mobly fits squarely in our strategy to champion people-first, data-driven big ideas that transform how we work. We believe Mobly will redefine lead capture and qualification for event marketers.”
About the company
With the help of Mobly Inc.’s mobile-first software platform, qualifying leads may be quickly entered into CRM and marketing automation systems at in-person events. Mobly, which was founded in 2023, provides leaders in field marketing, demand generation, sales, and revenue with more precise records, pipeline visibility, forecasting, and operational continuity.
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