Krakow, Poland-based developer and marketer of marketing automation and CRM systems designed for e-commerce, edrone raised EUR 4.6 million in funding. The round took place on Feb 2, 2024. INventures led the financing for the company. Meanwhile, Mueller Medien, Atmos, and PortfoLion also participated in the financing. Besides, thirteen angel investors acting under the umbrella of Robert Ditrych, a serial investor, M&A advisor, as well as e-commerce entrepreneur also joined in the funding. Maciej Zawadzinski, founder of PiwikPRO and managing partner at Next New Ventures and WEG Partners, to name a few.
Purpose of financing for Edrone
Half of the investment is capital from INventures and the conversion of debt capital into shares by the other funds. With the recent proceeds, the company seeks to expand the Brazil branch. It also has plans to hire new employees, at least doubling the company’s headcount in Brazil. Post-investment, the founders Michal Blak and Rahim Blak still retain control of the company, owning 60% of the shares.
What the company’s official has to add
Michał Blak, Co-Founder and CEO of Edrone said, “In 2023, we doubled our Brazilian revenue. The newly acquired funds will allow us to expand our operations in Brazil, where we have already managed to double revenues in 2023. We will also focus on improving business processes in Poland, and further investments in the product will let us even better utilize marketing automation supported by Artificial Intelligence.”
Michał Blak further continued, “My motivation is to create an organizational culture at a level that inspires the best SaaS companies in Europe and Latin America. We believe in managing employees with context and values, which allows team members to take initiative and respond to market needs faster.”
What the investors & others has to add
Katarzyna Dąbrowska, CEO of INventures, further added, “The product, its business metrics, and the conception for international growth have won our praise. What sets Edrone apart and ensures its potential to grow is effective management. At Edrone, the delegation of responsibility to key people in the company works perfectly. They recruit exceptional talent and utilize essential competencies accordingly. ”
About the company
Michal Blak and Rahim Blak launched the company. Two thousand online stores, mainly in Poland and Brazil, use the system developed by Edrone. The investment also supports further work on the product and scaling up the team dedicated to its development.
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