Maryland, USA-based climate-positive fintech company Future raised USD 6.5 million in additional funding. The company announced the investment on December 18, 2023. Meanwhile, new and existing investors led the financing for the company. So far, the total capital raised by the firm amounts to USD 11 million. Besides, the additional proceeds allowed Future to acquire Fan Rewards. The latter is an AI-driven rewards platform for fans of artists and influencers.

Purpose of financing & acquisition by Future

Future’s acquisition of Fan Rewards further strengthens the company’s commitment to building the first payments and rewards platform for the growing sustainable economy. It seeks to make climate-friendly choices exciting and easy for millions of households. 

What the company’s official has to add

Mike Winterfield, founder and managing partner at Active Impact Investments and board member at Future, said, “Future’s innovative approach to incentivize carbon reduction is exactly the kind of disruption we need to address climate change rapidly at scale. The consumer demand for climate-friendly choices is growing and Future both quantifies the benefit of green purchases while making them accessible on any budget.”

What the Fan Rewards official has to comment

Kendall Tucker, co-founder of Fan Rewards, now Head of Product at Future, said, “The paradigm of paying more to ‘be green’ is over. The union between Future and Fan Rewards expands Future’s growing community to digital creators and their fans, leveraging AI to identify the most rewarding ways to go green.”

Besides, Mike Garon, co-founder at Fan Rewards and now Head of Engineering at Future, said, “Climate-positive choices, from taking the subway to shopping refurbished, to saving energy, deserve the highest tier of rewards. That’s exactly what Future is offering. There are a lot of misconceptions about sustainable living, and we love seeing our members discover alternatives that are good for the planet and good for their wallet.”

About Future

Jean-Louis Warnholz and Kamal Bhattacharya launched Future in 2021. The company is paving the way for the most rewarding route to pay in the sustainable economy. It seeks to incentivize consumers to make climate-friendly purchases, further supporting the shift towards a low-carbon future. Future pays consumers to reduce their carbon footprint. It also offers personalized recommendations to save cash and carbon. Future launched the award-winning FutureCard Visa® Debit Card. Meanwhile, it offeris 5% cashback at 50,000 businesses across the U.S.A. 

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Jasleen Bhatia works as a content writer for VCBay News. She is pursuing her final semester in Bachelor of Business Administration from IIPS, DAVV. Driven by her keen interest in entrepreneurship and finance, she writes business-related articles.

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