Paris, France-based fintech company providing deferred payment infrastructure for B2B service marketplaces and transactional SaaS platforms, Aria, raised EUR 15 million in Series A funding. The round took place on December 12, 2023. Adevinta Ventures, the investment arm of Adevinta, a leading online classifieds group, led the financing for the firm. Meanwhile, 13books Capital, Ankaa Ventures, Otium Capital and angel investors joined in the funding.
Purpose of financing for Aria
With the latest financing, Aria seeks to build on its embedded digital B2B payment infrastructure further. It seeks to make B2B payments as easy as the B2C checkout experience.
What the investors have to comment
Stefan Grabmann, Principal at Adevinta Ventures, said, “Aria has developed a powerful solution enabling businesses and freelancers to receive payments on their own terms. We believe that the future of B2B marketplaces is fintech-enabled, and Aria is spearheading this transformation across Europe.”
Adevinta Ventures is Adevinta’s investment arm. The latter is a leading online classifieds group as well as a champion of sustainable commerce. It has a focus on Europe. Adevinta Ventures invests in start-ups in the marketplace technology space, giving promising ventures a leg-up while simultaneously boosting economic prosperity in the sector. By leveraging the leading positions of Adevinta’s brands (e.g. InfoJobs, leboncoin, Kleinanzeigen, Mobile.de, Fotocasa, Coches.net, Subito, Marktplaats), Adevinta Ventures adds strong value. In addition, it is also a long-term partner to its portfolio companies.
What the founder of the company has to comment
Clément Carrier, CEO as well as co-founder of Aria, further added, “We have solved a big problem for freelancers and the platform economy, but we have seen, first-hand, that businesses face a big bottleneck when it comes to payments. Aria replaces the outdated method of B2B payments with an online experience that closely resembles B2C. We want to modernise wide-ranging aspects of how B2B commerce is conducted in the digital age. We are delighted to welcome Adevinta Ventures as a new investor as we embark on the next phase of our growth.”
About the company
Clément Carrier and Vincent Folny launched the company in 2019. Aria quickly scaled to become the leading provider of deferred payments for contingent workforce platforms in Europe. Aria empowers any merchant, B2B marketplace or vertical SaaS company. It helps them to improve their growth by offering instant payments to their providers while maintaining cash flow until their customer has paid.
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