London, UK-based Global Content Operations Strategy and Services leader ICP acquired UK-based Martech and Content Operations consulting firm Team 6ix. The company announced the acquisition on November 22, 2023.
Purpose of financing for ICP
With the latest acquisition, Team 6ix’s highly respected team of martech strategists, consultants and experts combines with ICP’s resources and expertise.
As a part of the deal, the leadership personnel of Team 6ix, led by founder Daniel Rowe, will join ICP’s management team. In the coming months, the acquisition will see the combining of the operations of the two companies. Meanwhile, ICP’s blue-chip client list, which includes Coca-Cola, Diageo, Estée Lauder Mars, NBCU and Unilever, is integrated with Team 6ix’s clients, which include Reckitt as well as other large multi-brand global companies across a variety of market sectors.
What does the ICP official have to comment
ICP CEO Christopher Grakal said, “This marks the start of ICP’s next exciting phase of growth. The addition of Team 6ix strengthens us at a key moment: global businesses increasingly recognize new opportunities to unlock the full value of their marketing and commerce assets, across their content ecosystem. That means more than just delivering creative martech strategies and solutions. It means dedicating the right people to serve as their partners, as well as the right automation and AI solutions. ICP’s people, joined by Team 6ix’s, form a world-class team of experts, strategists and solution-builders.”
Grakal further added, “Our combined client roster represents many of the world’s most beloved and successful brands. They look to us to help them navigate a fast-changing martech world and identify and build the best solutions to help them continue to grow.”
Meanwhile, Kevin O’Loughlin, Director at NorthEdge (ICP’s private equity partner), said, “We are delighted to support ICP in completing its first strategic acquisition since our investment. This is an important milestone for the company and presents an opportunity to bring even more high-quality talent, expertise and resources to ICP. The partnership will allow the combined businesses to continue delivering best-in-class service to their long-standing clients, alongside expanding the services they offer to ensure they can meet the future demands of their clients in the fast-changing martech market.”
What the Team 6ix official has to comment
Daniel Rowe, Team 6ix’s founder, said, “Both ICP and Team 6ix have succeeded because they stay very focused on the people who will actually use the platforms day-to-day and end-to-end. That type of client focus has been key to our success and ICPs, and that’s a key reason why we are so excited to join them.”
About Team 6ix
Daniel Barankin and Robert Benwell launched Team 6ix. The company based in London, United Kingdom, is a Martech and Content Operations consulting firm.
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