London, United Kingdom-based AI-powered visual moderation company Unitary raised EUR 14.3 million in Series A funding. The company announced the investment on October 3, 2023. Creandum led the financing for the company. Besides, Paladin Capital Group and Plural also joined in the fundraise.
Purpose of financing for Unitary
With the latest financing, Unitary seems to further strengthen its research and development programmes. It also has plans to scale its team. Meanwhile, the company looks forward to forging deep partnerships with the world’s leading social platforms and brand safety organisations to accelerate its efforts.
The investment follows the launch of the company’s operations across multiple languages, doubles the size of its team, and triples the number of daily videos it classifies from 2 to 6 million a day.
What the company’s co-founder has to add
Sasha Haco, Co-Founder and CEO of Unitary said, “Our vision is for ethical, empathetic AI to enhance how visual content is experienced online. We’ve always focused on how we might be able to use AI to ensure a safer online experience and keep up with the pace of internet content. This funding enables us to stay at the forefront of video understanding research and fulfil our mission of making the internet better.”
What the investors have to comment
In addition, Ian Hogarth, Partner at Plural and Unitary board member, said, “From the start, Unitary had some of the most powerful AI for classifying harmful content. Already this year, the company has accelerated to 7 figures of ARR, almost unheard of at this early stage in the journey. It’s no wonder the team has been able to attract Series A investors so rapidly. We’re confident that this is the team that is set to redefine how we ensure visual content safety in the digital age.”
Besides, Christopher Steed, Chief Investment Officer, Paladin Capital Group, said, “In an online world, there’s an immense need for a technology-driven approach to identify harmful content. Unitary is bringing the power of AI to meet this complex technology and policy challenge with a solution that is intuitive, effective and ready to scale. Unitary is making the internet a safer place, and we look forward to helping them accelerate their efforts at a global scale.”
Gemma Bloemen, Principal at Creandum and Unitary board member, further added, “We first met Sasha and James two years ago and have been incredibly impressed by the thoughtful way they have built their product and team since, and the way they have scaled and grown the business. Unitary has emerged as a clear early leader in the important AI field of content safety, and we’re so excited to back this exceptional team as they continue to accelerate and innovate in content classification technology.”
About the company
Sasha Haco and James Thewlis launched the company in 2019. Unitary is developing AI technology that understands video the same way humans can.
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