Nashville, a USA-based generative AI platform for D2C and e-commerce brands, Genus Ai raised more than USD 6 million in its seed extension. The company announced the investment on September 25, 2023. Leading USA social media platforms; Aleph Group Inc., an ecosystem of global digital experts and technology-driven solutions enabling digital marketing growth and strategic angel investors such as Kazuki Ohta, Co-Founder & CEO of Treasure Data, Magnus Lundin, Founder of Heep Agency, Tomas Slimas, Co-Founder of Oberlo (acquired by Shopify) and others provided the investment. The amount raised from the seed extension brings the total seed funding to USD 11 million.
Purpose of financing for Genus AI
With the latest financing, Genus AI has become one of the leaders in supporting direct-to-consumer and e-commerce brands with generative AI solutions. It seeks to increase growth across social channels such as Facebook, Instagram, TikTok, X and Pinterest.
The company has plans to further invest in GTM infrastructure. In addition, Genus AI intends to incorporate additional integrations and features within the platform, building upon the company’s current lead as a first mover in the generative ad space for e-commerce use cases.
Earlier, the company raised funds from leading Venture Capital and Angel investors in Europe and the USA, such as Picus Capital, Transamerica Ventures, Maschmeyer Group Ventures, HDI and others.
What the company’s official has to add
Dr Tadas Jucikas, CEO of Genus AI, said, “This year alone, we have generated over 10 million product images for leading e-commerce and D2C brands such as Parks Project, Annie Selke, Awe Inspired, Peter Thomas Roth and many others. Artificial intelligence is transforming how brands grow and engage with their customers. This rapidly evolving AI technology should be accessible to all, and we are working hard to open it up for brands of any size.”
What the consumers have to add
Kristin Rose, Director of Growth at Awe Inspired, a popular direct-to-consumer jewellery company, successfully adopting the Genus AI platform, further added, “We love using Genus AI’s Product Catalog Feed generation for Awe Inspired. The ability to have our brand logo on each image for the catalogue ads has helped increase brand recognition and consistency across all our social media platforms. The automated image processing has also saved us time and resources, allowing us to focus on other aspects of our marketing strategy.”
About Genus AI
Dr. Tadas Jucikas and Viktoras Jucikas launched Genus AI. The company is on a mission to make AI accessible to brands of any size. Genus AI is a generative AI platform for D2C and e-commerce brands. The platform generates product catalogue images, seed audiences, copy and video. It further helps brands to grow efficiently across social channels such as Facebook, Instagram, TikTok, Pinterest, and X. Leading global brands are already using the platform, with 10 million product images generated in 2023 alone. The platform is organized into a Creative Hub, Audience Hub and Reporting Hub. It further simplifies and democratizes access to cutting-edge AI solutions for creative and performance marketers.
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