Tel Aviv, Israel-based developer of an SD-WAN/SASE as a Service built for service providers, BBT.live, extended its seed funding to USD 8.4 million. The company announced the investment on August 21, 2023. Tzvi Neta, owner and chairman of Automotive Equipment Group (AEV), led the financing for the firm. The lead investor’s total investment so far amounts to USD 4.5 million. 

Purpose of financing for BBT.live

With the latest financing, the company seeks to expand its business reach as well as operations.

Since the announcement of the company’s initial funding in June 2022, BBT.live has struck technology collaboration partnerships with Check Point and Rohde & Schwarz. Earlier, the company also entered into agreements with giants such as Advantech, Intel, and Nvidia.

What the company’s co-founder has to add

Moshe Levinson, CEO & Co-Founder of BBT.live, said, “Every service provider that we enter discussions with tells us about the need for a simple solution. The solution doesn’t require major integrations and no CapEx investment on their part. With the faith of our investors, including Tzvi Neta, we are delivering on simplified, secured connectivity. It includes to customers previously unserved by our competitors.”

What the investors have to comment

Tzvi Neta, the lead investor for the firm, further commented, “This additional investment is a show of confidence not only in the prospects of the BBT.live team and technology but also in the Israeli tech ecosystem that I have long been active in. I have no doubt that our tech sector will weather both the global economic storm and our internal challenges in Israel and see great success.”

About the company 

In 2020 Moshe Levinson and David Hay launched the company. The company is a developer of the SaaS Platform, BeBroadband™. BeBroadband™ is an all-in-one secured cloud solution for service providers to deploy software-defined networking to their business customer clients. 

BeBroadband™ is now commercially available and already deployed, following two years of work with design partners such as the IDF and Cellcom. The company plans for rapid expansion over the coming year.

The solution includes Secure Access Service Edge (SASE) cyber security, connectivity, WAN optimization, and management and controls through a multi-tenant self-serve orchestration portal. All elements of the solution are part of a single subscription, which includes edge appliance hardware. Competing solutions are complicated and expensive to deploy, leaving many businesses without the network efficiency and security benefits of software-defined networking.

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Jasleen Bhatia works as a content writer for VCBay News. She is pursuing her final semester in Bachelor of Business Administration from IIPS, DAVV. Driven by her keen interest in entrepreneurship and finance, she writes business-related articles.

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