SAN FRANCISCO, 24th July 2023 A USD 3 million seed round of funding was reported for Frigade, a React product onboarding and adoption solution. In addition to Y Combinator, Defy.vc, Magic. The fund, and individual investors like Vercel founder Guillermo Rauch, Dropbox co-founder Arash Ferdowsi, and Plaid CTO Jean-Denis Greze, the round was led by Craft Ventures and La Famiglia. With this funding, Frigade will be able to support more web SDKs for B2B SaaS firms and expand its library of onboarding experiences for developers. Encord, a platform for machine learning; Replo, an e-commerce site builder; and SaaSGrid, a platform for financial data and reporting for startups, are a few notable examples of startup customers using Frigade.
With the help of Frigade, developers can simply construct high-quality activation checklists, product tours, and onboarding procedures without the requirement for backend development assistance. The platform follows industry best practices while providing out-of-the-box user targeting and state management features to streamline development. Additionally, it gives developers access to React components that can be completely customized to match any brand and app, enabling them to design unique and seamless user experiences. Businesses may now concentrate on their main roadmap while Frigade handles the most challenging aspects of onboarding infrastructure.
Most current digital adoption platforms were designed to sit on top of things rather than feel native because they were created for marketing and managers rather than developers. These solutions frequently break without teams knowing since they are not defined in the source, and restrictions exist on what can be created. With the help of Frigade, any business can design and execute high-quality user onboarding in hours rather than weeks or months by utilizing ready-made React components that the growth playbooks of the top software firms have inspired.
According to Eric Brownrout, co-founder and CEO of Frigade, “We see many product-led companies building sophisticated onboarding from scratch – reinventing the wheel – since existing no-code tools are too rigid.” We’re providing developers with a third choice with Frigade: quickly create high-quality, adaptable onboarding in code.
In 2015, CTO Christian Mathiesen and Eric Brownrout had their first encounter at LinkedIn. They understood the value of internal developer platforms for onboarding and how businesses like LinkedIn, Uber, Pinterest, Figma, and others had created them to spur development. The founding team is working on the generic equivalent, making it simple for all software developers and builders to access the same platform features.
The goal of Frigade is to develop the most complete platform for managing the customer journey. This involves engaging customers with customized announcements and upsells, activating customers with unique registration procedures, and eventually keeping customers through ongoing feedback loops and interactions.
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