Bratislava, Slovakia-based revenue growth engine for the games industry, SuperScale, raised USD 5.4 million in Series A funding. The round took place on June 27, 2023. Venture to Future Fund led the financing for the company. Meanwhile, Across Private Investments and Zero One Hundred joined in the Series A funding.
Purpose of financing for SuperScale
With the latest funding, SuperScale has plans to expand its market-leading services aimed at transforming commercial effectiveness across a game’s entire infrastructure.
The Series A financing is the company’s first major capital raise following a small seed round in 2020. The company also aims to expand its revenue-growth services and offer them to more developers and publishers globally. This includes its pioneering ‘Venture Publishing’ approach, where SuperScale invests in customers’ games, taking on direct responsibility for their marketing, monetization and LiveOps. This investment is recouped from a revenue share on the additional profit subsequently generated by the games.
What the company’s official has to comment
Ivan Trancik, CEO and Founder at SuperScale commented, “For nearly ten years, SuperScale has been quietly gaining traction with its unique blend of data and professional services – combined with a ‘grow games or go home’ approach. In 2023, it’s arguably more difficult than ever for companies to scale their games, so it felt like time to expand the scope and depth of our services to support more developers and publishers to succeed. This funding endorses the incredibly hard work of our team and will help us hit major milestones in our ambitious roadmap as we drive rapid growth for SuperScale and our customers alike.”
What the investors have to add
Tomáš Baláž, Vice-chairman of the Board of Directors at Across Private Investments, further said, “SuperScale offers an ingenious blend of scalable technology and an expert team which combine to create something unique and remarkable in the market today. It has an innovative yet robust business model, which is ideal for the current economic climate both globally and within the games industry specifically. We couldn’t be more excited to make this investment in Ivan and the SuperScale team. It has been a privilege for Across to be a part of this unique and once-in-a-generation opportunity emerging in our region.”
In addition, Ian Marsh, Co-Owner of U.S. mobile games developer and publisher, NimbleBit, which works with SuperScale on its popular titles, including Tiny Tower and Pocket Frogs, said, “SuperScale’s approach is a win for us. We retain ownership of all our IP while they continually manage, improve and grow our titles for a share of the profit. We’re now seeing record-breaking revenue from 10-year-old games, which in this landscape is monumental.
About the company
In 2015 Founders: Ivan Trancik launched the company. SuperScale helps video game developers and publishers of all sizes maximize revenue through predictive analytics, monetization, marketing and other services aimed at driving games’ commercial success.
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