BOSTON, 22 June 2023 Using a rapidly expanding network of intelligent vending machines, SOS, a female-founded company, is redefining wellness on the go. The company has announced USD 7.6 million in funding through two separate strategic partnerships: a USD 2.6 million investment round supported by Wasserman Ventures and a USD 5 million round led by Urban Us Capital to support machine production and expansion. SOS will continue to fulfill its mission of creating a more inclusive and elevated wellness experience for anyone, anywhere, by leveraging the investment from these partnerships to expand into sports arenas, entertainment venues, and college campuses, which always-free period care products will emphasize.
Utilizing Wasserman’s extensive and connected network throughout entertainment venues and facilities, Wasserman Ventures, the recently established investment arm of Wasserman, a global leader in sports, music, entertainment, and culture, will aid in accelerating SOS’s global amenity network and enhancing the fan and consumer experience. Through media sponsorship opportunities and product discovery in focused, high-value entertainment places, an expanded worldwide footprint will also assist in supplying a direct and valuable conduit for wellness companies. Other angel investors sponsored the funding round in addition.
Thayer Lavielle, Executive Vice President of Wasserman’s women-focused practice, The Collective, has also been added to SOS’s Board of Directors. In her new role, Thayer will collaborate with SOS to find strategic options that expand their worldwide reach and common objective to increase the visibility of businesswomen.
According to Susanna Twarog, Co-Founder and Co-CEO of SOS, “Joining forces with Wasserman gives us a chance to work with a global partner who can help us open doors, shape our consumer narrative, and scale our business to provide our wellness service and products to millions of fans and consumers.” “With this investment and Thayer on our board, we’re ready to expand our network, better serve our brand partners, and transform the on-the-go wellness industry as we know it,” the company said.
The SOS vending machines are easily recognized by their curved shape and sophisticated interactive touch screen. They provide great just-in-time personal care and wellness items from manufacturers like Rael, Hero Cosmetics, and Luxury Brand Partners. SOS and Rael, its exclusive period care partner, have pledged to provide 200,000 tampons and pads at all of its locations throughout the following year as part of their commitment to making period care products constantly accessible. SOS devices offer consumers complete contactless ness while delivering interactive, tailored advertising and educational materials when not used. A distinctive feature of SOS machines, the digital component enables highly targeted brand-building and client acquisition programs that support firms in standing out in an increasingly crowded market.
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