Florida, USA-based 3D product experience platform for furniture and home improvement retailers, 3D Cloud by Marxent, raised USD 7.5 million in Series D. The round took place on May 4, 2023. Tampa-based entrepreneur and board member Arnie Bellini led the financing for the firm. Meanwhile, Lee Arnold, Executive Chair of Colliers International Florida and a long-time investor in the company, joined in Series D.

Purpose of financing for 3D Cloud

With the latest proceeds from Series D, the company plans to open the 3D Cloud platform. The platform caters directly to independent interior designers and pros. It further seeks to include innovations such as artificial intelligence-powered design automation, LiDAR room scanning integration, and self-service.

What the company’s official has to add

Beck Besecker, CEO and co-founder of 3D Cloud by Marxent, said, “With the Series D funding, we’ll be able to fast-track the development of our AI and design automation capabilities. Interior and outdoor design professionals are looking for modern, browser-based, and collaborative solutions and will love designing with 3D Cloud applications. Our goal is to create easy-to-use tools that cater to the needs of homeowners, store associates, and design professionals alike. AI is the key to achieving this vision.”

What the investors have to add

Arnie Bellini, Tampa-based investor and 3D Cloud by Marxent board member, further added, “The company has exceptional leadership, a massive product catalogue, top brands and retailers, and a compelling vision for bringing this tech to new audiences. 3D Cloud by Marxent’s solutions drives both top-line growth and bottom-line savings for retailers regardless of economic conditions. I’m excited to continue to support the team and their vision.”

In addition, Lee Arnold, Executive Chair of Colliers International Florida and a long-time investor in 3D Cloud by Marxent, said, “AI will drastically simplify aspects of the design process for independent design pros and enterprise retailers alike. 3D commerce combined with AI is clearly the next frontier in furniture and home improvement retail, and 3D Cloud by Marxent is at the forefront.”

About the company 

Barry Besecker and Beck Besecker launched the company in 2011. 3D Cloud™ by Marxent is the 3D product experience platform and global leader in 3D e-commerce for furniture, kitchen, bath, outdoor, and office furniture, closets, as well as storage. The 3D Cloud platform is a B2B SaaS allowing retailers and brands to build endless applications from a single 3D product catalogue. 

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Jasleen Bhatia works as a content writer for VCBay News. She is pursuing her final semester in Bachelor of Business Administration from IIPS, DAVV. Driven by her keen interest in entrepreneurship and finance, she writes business-related articles.

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