Toronto, Canada-based, a leading omnichannel product sampling platform delivering data-driven, personalized experiences, Sampler acquired abeo. Abeo is a New York-based digital sampling agency primarily serving the beauty industry. The company announced the acquisition on April 11, 2023. However, it did not disclose the amount of the transaction.
As a part of the deal, Arcade Beauty, the parent company of abeo, receives a minority stake in Sampler. Meanwhile, both companies entered into a commercial partnership agreement which will allow brands to partner with both companies to design end-to-end solutions for promotional activities.
Purpose of acquisition by Sampler
With the latest acquisition of abeo, Sampler seeks to further deepen its expertise in the beauty category.
It also has plans to accelerate its expansion into Europe and the United States, where abeo currently holds its offices. In addition, the abeo team will be joining Sampler.
On the other hand, Arcade Beauty seeks to continue to focus on their core product innovation strategy. It intends to primarily support the beauty and wellness industry with its sampling and retail solutions.
What the Sampler official has to say
Marie Chevrier, Sampler CEO & Founder, said, “The beauty industry was an early adopter of digital product sampling, and we have continued to see innovation, new use cases, and opportunities pop up in the category in recent years. Through this acquisition and ongoing partnership, the combined entity will uniquely position Sampler as the global leader in omnichannel product sampling.”
What the abeo official has to add
Allie Sorensen, General Manager, abeo, further said, “I am incredibly proud of our team and what we have developed over the past several years. Through the combined capabilities of abeo and Sampler, we are thrilled to join a team that is enabling further acceleration in the luxury beauty industry.”
What the Arcade Beauty official has to say
In addition, Jorge Garcia, Executive Vice President & CFO of Arcade Beauty, said, “While we will maintain our legacy as the product innovator for our valued customers, we recognize abeo’s journey is best suited with a partner that carries our same vision and brings added expertise in digital sampling. Equally, we are excited to enter into a new partnership with Sampler to deliver unique value propositions to our brand partners serving end-to-end sampling solutions.”
About Sampler
Marie Chevrier launched Sampler in 2013. It is a leading omnichannel product experiences platform, creating personalized relationships between consumers and brands.
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