With generative AI-powered consumer research, Native AI, an always-on market intelligence platform, has secured USD 3.5M in initial investment to enable organizations to demonstrably enhance goods, customer experience, marketing, and revenue.
11 Tribes and Connetic Ventures joined the round, which JumpStart Ventures and Ivy Ventures co-led. According to Pitchbook, Native was one of just 24 generative AI businesses to earn a venture-backed seed round in Q4 2022.
Using real-time industry, consumer, and product data to build personalized digital twins of target customer and consumer bases and powered by patented, generative AI, Native dramatically streamlines, expedites, and enhances how organizations get market insights. As users interact with the digital twins, they may ask precise inquiries regarding goods, routines, and preferences and receive objective, practical replies in minutes.
Frank Pica, CEO and co-founder of Native declared that “consumer research is going through a renaissance, and generative AI is leading the way.” “Consider having access to a customized clone of your target audience at all times and from any location. As a result, consumer interaction is far deeper, quicker, better, and more reasonably priced than is achievable with conventional market research. For instance, marketers may rapidly receive detailed responses to important queries like “What new tastes are you most likely to buy?” Until now, it was just impossible to do that.
Native allows users to view the exact source(s) for particular suggestions and solutions, in contrast to most generative AI systems trained on generic public datasets. A company’s data and unique audiences, personalities, and customer bases may be built into Native’s AI, making the suggestions more specialized, accurate, transparent, and impartial than those from conventional market research and consumer surveys.
According to Jerry Frantz, president of JumpStart Ventures, “The market potential for generative AI and digital twin technologies is booming, and Native is at the vanguard in putting these two technologies together to generate commercial value.” Native’s technology “delivers practical and revolutionary customer data” and “has extensive use across product development, sales, and marketing.”
In addition to developing and interacting with digital twins, marketers also utilize Native’s platform to collect and analyze customer evaluations from popular retailer websites like Amazon, Walmart, and Target to track the daily performance of their products, markets, and rivals. The technology enables businesses to monitor and assess consumer sentiment and brand health, benchmark against customers and the market, find untapped market prospects and implement significant changes to boost profits and customer satisfaction.
With the help of its partnerships with some of the market’s most intelligent companies, such as McKinsey & Company and Kellogg’s, Native has already helped users and partners save millions of person-hours.
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