California, USA-based low-carb, high-protein, and plant-based instant ramen brand, immi raised USD 10 million in Series A funding. The Series A round took place on March 02, 2023. Touch Capital led the financing for the firm. Meanwhile, celebrity investors such as Naomi Osaka, Usher, Apolo Ohno, David Grutman, Kygo’s Palm Tree Crew, and Gryffin joined the fundraise. Siddhi Capital, Gold House Ventures, Anti Fund, Harizury, Lab Capital Advisors, CAA’s Co-Head of Basketball, Lynja, Lauren Kleinman (Dreamday, The Quality Edit), Theresa Kang (Blue Marble Pictures), and the CEOs or Co-founders of Fly By Jing, Bokksu, Boba Guys, LMNT, OWYN, Hero Cosmetics, Supply, Rumble Boxing, Worlds, Venice Music, Adgile Media Group, Hyphen Capital and more provided the financing to the company.
Purpose of investment for immi
With the latest capital injection, immi seeks to hire for critical leadership roles. The company also has plans to expand its better-for-you lineup of flavour offerings.
In addition, the company looks to scale retail door expansion nationwide.
What the co-founder has to say
Co-Founders Kevin Lee and Kevin Chanthasiriphan said, “This new raise is a huge milestone for immi as it enables our team to further improve the quality of our products, expand retail distribution, bring down prices, and continue broadening access to nutritious and delicious Asian American food.”
What the investors have to add
The team of Touch Capital further added, “Touch Capital is thrilled to deepen its partnership with immi, as the immi team has managed the improbable: transforming instant ramen into a low-carb, high-protein, and plant-based product that is just as crave-worthy as its classic comfort food predecessor.”
In addition, Naomi Osaka, TIME’s 100 Most Influential People, Entrepreneur-Activist, Four-time Grand Slam singles tennis champion and immi investor, said, “I’m excited to announce my investment in immi, which has revolutionised the ramen industry with a low-carb, high-protein, plant-based, and delicious alternative to one of my favourite childhood foods.”
Besides, Grammy-winning singer, songwriter, and investor Usher said, “Food – just like music – has always been at the centre of culture, and I am excited to play a small part in this new wave of global flavours with immi. The Kevins are reinventing ramen – a nostalgic dish for many of us – with more thoughtful ingredients. Instant ramen is a beloved pantry staple from my childhood, and now I get to share a healthier, plant-based version with my family.”
Apolo Ohno, eight-time Olympic medalist, most decorated American Winter Olympian, and U.S. Olympic Hall of Famer, said, “I value my nutrition and health more than anything else. I’m excited to invest in immi, which has allowed me to bring ramen back into my life again.”
About the company
Kevin Lee and Kevin Chanthasiriphan launched the company in 2021. Since its inception, the company has grown more than six times. It has sold out seven times more and launched in retailers such as Whole Foods, Wegmans, and The Fresh Market, opening additional doors this year.
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