U.S.A-based global leader in enterprise engagement platform technologies, Augeo acquired Brand Networks, a New York-based social media marketing company provider of global enterprises with AI-powered tools. The company announced the acquisition on February 15, 2023. However, it did not disclose the amount of the transaction.
Purpose of acquisition for Augeo
With the latest acquisition of Brand Networks, Augeo can augment its engagement solutions spectrum and data collaboration initiative. Meanwhile, Valor Siren Ventures participated in the transaction alongside Augeo.
What the Augeo official has to say
David Kristal, Augeo Founder and CEO, said, “We are eager to cultivate Brand Network’s innovative paid social solutions that optimize cross-platform advertising budgets with data-driven strategies. Moreover, there is no more authentic and inspired strategy to advance brand experiences than through the passion and advocacy of that brand’s employees, customers and partners. We recognize the power of synthesizing brand advocates across social media to deepen the connection to stakeholders and local communities. Augeo’s acquisition of Brand Networks extends opportunities for our clients to leverage genuine employee advocacy. It creates a unique and inevitable intersection of marketing and HR. Every day, thousands of employees are activated on behalf of major brands through Brand Networks. We are excited to scale their efforts and accelerate the power of their solutions for our respective clients.”
Kristal further said, “As the digital world adopts more advanced, secure, compliant and consistent means of first-party data collaboration, our audience exchange solution is a key differentiator. It empowers data owners and their partners to serve up the right content to the right people at the right time.”
What the Valor official has to say
Jon Shulkin, Fund Manager at Valor Siren Ventures and Co-President at Valor Equity Partners, further said, “We believe that Brand Networks is well-positioned to serve clients in the social media marketing landscape. Their innovative solution is unique in the space. We are grateful to support the Brand Networks team while continuing our longstanding relationship with the Augeo team.”
What the Brand Networks official has to say
Brand Networks Co-Founder and CEO Mike Garsin said, “As global leaders in loyalty and engagement technologies with a robust suite of solutions across workplace engagement, experiential marketing and customer loyalty, Augeo is the ideal partner to expand our reach. For nearly two decades, Brand Networks has been at the forefront of the people-based marketing wave. It has been navigating the meteoric rise of social platforms and the transformational impact on marketing on behalf of top brands worldwide. We have helped marketers achieve the highest levels of effectiveness and efficiency across paid, earned and owned social media channels. This acquisition by Augeo will advance our capabilities and expand value for our clients—who will enjoy the same team, care and dedication as they do today.”
About Augeo
In 1999, Founders David Kristal launched the company. The company has more than 45 years of presence. It boasts of serving hundreds of clients, including dozens of Fortune 500 companies.
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