Kentucky, USA-based enterprise sales enablement platform for distributed sales teams, SalesRiver, raised USD 3.95 million in recent financing. The Series A round took place on February 2, 2023. Mucker Capital led the financing for the company.

As a part of the transaction, Omar Hamoui, Partner at Mucker Capital, joins SalesRiver’s board of directors.

Purpose of financing for SalesRiver

With the latest capital injection from the Series A proceeds, the company seeks to invest in accelerated growth at SalesRiver. Besides, it has plans to expand its product offerings for new and existing customers.

Meanwhile, SalesRiver has plans to ramp up its hiring operations. It seeks to grow its team of experts in engineering, sales, as well as marketing.

What the founder has to say

Koby Hastings, Founder & CEO of SalesRiver, said, “We are thrilled to have Mucker Capital on board. Their experience and knowledge in the enterprise software space will be invaluable as we continue on our mission of helping organizations improve their sales performance at scale. This capital will be fuel to accelerate growth at SalesRiver – expanding our product offerings for new and existing customers, as well as growing our team of experts in engineering, sales, and marketing.”

What the lead investor has to add

Omar Hamoui, Partner at Mucker Capital, further added, “We’re excited to partner with SalesRiver and help them scale their business. Their comprehensive platform is a game-changer for organizations with distributed sales teams, offering full visibility into performance metrics, advanced lead routing capabilities, and improved marketing ROI.”

About the company 

Koby Hastings launched the company in 2023. The company operates as an enterprise sales enablement platform for distributed sales teams of any industry. SalesRiver provides keys to success for growth-oriented sales organizations. The company’s platform brings data-driven insights plainly into focus at each stage of the sales process. Meanwhile, it continues to improve companywide performance at scale, beginning with each salesperson.

Founded in 2019, leadrilla currently serves more than 20,000 licensed insurance agents in the USA use the company’s platform.

The company’s portfolio of industries includes all forms of insurance, mortgage, financial services, real estate, as well as home services. SalesRiver’s intelligent lead and call routing based on flexible criteria, granular sales performance visibility within team hierarchies, and management of funding allocations throughout those hierarchies improve marketing ROI at scale.

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Jasleen Bhatia works as a content writer for VCBay News. She is pursuing her final semester in Bachelor of Business Administration from IIPS, DAVV. Driven by her keen interest in entrepreneurship and finance, she writes business-related articles.


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