Los Angeles, USA-based Web3 startup powering community-driven rewards ecosystems, ValuesCo, raised USD 2.7 million in seed funding. The round took place on January 26, 2023. Leading Web3 funds, including Flori Ventures, Metaweb Ventures, and OWN Fund, led the financing for the company. Meanwhile, angels such as Celo President Rene Reinsberg and entrepreneur Richard Spanton Jr. joined in the investment.

Besides, the company announced the appointment of actor & UN Goodwill Ambassador Adrian Grenier, Gen Z activist Mike Masserman, and philosopher & author of Sacred Economics Charles Eisenstein as strategic advisors.

Purpose of financing for ValuesCo

With the latest financing from the seed funding, ValueaCo seeks to further accelerate its growth. Besides, the company has plans to expand its operations and its business reach.

What the company’s officials have to say

Co-founder and CEO Andrew Berkowitz said, “I started ValuesCo to empower young people to feel more agency and understand that grassroots solutions to the world’s biggest challenges are possible.”

In addition, Justin Markell, ValuesCo’s Chief Strategy Officer, said, “Corporations have largely not built inroads to incentivize their communities to contribute to ESG performance. It’s time for a shift where consumers help fulfil on shared purpose with their actions and produce exponential change.”

What the strategic advisor has to add

Adrian Grenier said, “I am honoured to join ValuesCo as an advisor – building blockchain tools that are easy to use and align monetary value exchange with real human value, are the foundation to an inclusive Web3. The team’s mission is fully aligned with my personal values.”

About the company 

Andrew Berkowitz serves as the CEO of the company. ValuesCo operates as a Web3 technology and experience company that powers rewards ecosystems for good. The platform transforms marketing as well as community engagement into participatory experiences driving quantifiable impact. Notable brands, nonprofits and creators use the company’s services to inspire action that aligns values with values for the next-gen. Watersports brand Starboard to incentivize cleanup of 770,000 pounds of ocean plastic, AfrofutureDAO to drive $1.1 Million to African history preservation, and others use the company’s platform. ValuesCo focuses on several gaps in Web3, such as education, consumer adoption of Web3 wallets, hands-on support required to launch a social token, and real-world impact.

Meanwhile, the company works with global advertising holding companies such as Publicis Groupe and dentsu on client concepts and projects.

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Jasleen Bhatia works as a content writer for VCBay News. She is pursuing her final semester in Bachelor of Business Administration from IIPS, DAVV. Driven by her keen interest in entrepreneurship and finance, she writes business-related articles.


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