London, UK-based data creation and behavioural data company, Snowplow acquired Poplin Data. The company announced the acquisition on January 11, 2023. However, it did not disclose the amount of the transaction.

Launched in 2016, Poplin Data is an Australia-based IT Services and IT Consulting company.

Purpose of acquisition by Snowplow

With the recent acquisition of Poplin Data, Snowplow seeks to accelerate the delivery of its Data Product Accelerators (DPAs). 

Meanwhile, Snowplow’s location in Sydney aids in the company’s international expansion, following the opening last year of its HQ2 in Boston, Massachusetts, and the addition of a team in Berlin, Germany, to serve its customer base in the DACH region.

Poplin Data was Snowplow’s first global partner and has been the largest external developer of Snowplow ecosystem tools.

What the Snowplow officials have to say

Alex Dean, CEO and co-founder of Snowplow, said, “By working with Snowplow’s behavioural data platform, Poplin Data has expanded our vision of what data creation can be. They are a fantastic team of technologists who continue to push the boundaries of what is possible with our platforms. Bringing them into the Snowplow team expands our research and development efforts and helps us be closer to our global customer base. I am delighted to welcome everyone from Poplin Data to our team and officially launch the Snowplow APAC Operating Hub.”

In addition, Nick King, Snowplow President, Chief Product and Marketing Officer, said, “Acquiring Poplin Data will enable an accelerated delivery of Snowplow Data Product Accelerators (DPAs), enabling our customers and open source users to build and deploy behavioural data-powered products and applications faster.”

What the Poplin Data official has to say

Mike Robins, CTO and co-founder of Poplin Data, further added, “As one of Snowplow’s early adopters, the Poplin Data team and I look forward to working with Snowplow to continue its mission of providing customers with high-quality behavioural data ready for personalization and machine learning.”

“With a number of local partnerships and key clients, including the Australian Broadcasting Corporation (ABC), Finder and Wesfarmers Group, we look forward to bringing our world-class engineering and consulting capabilities to support Snowplow’s rapid global growth,” he further added.

About Snowplow 

In 2012, Founders Alexander Dean and Yali Sassoon launched the company. Snowplow generates, governs and models high-quality, granular behavioural data, ready for use in AI, ML, and Advanced Analytics applications. The company supports more than 50 customers in the APAC region, such as the Australian Broadcasting Corporation (ABC), Catch, Finder and MyMuscleChef.

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Jasleen Bhatia works as a content writer for VCBay News. She is pursuing her final semester in Bachelor of Business Administration from IIPS, DAVV. Driven by her keen interest in entrepreneurship and finance, she writes business-related articles.


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