Jerusalem, Israel-based company, developing a software platform for automated quality control for the fruit and vegetable supply chain, Clarifruit raised USD 12 million in recent funding. The Series A round took place on November 16, 2022. Champel Capital and Firstime Ventures led the financing for the firm. Meanwhile, Kubota and NevaTeam Partners joined in the funding.
Purpose of financing for Clarifruit
With the latest proceeds from the Series A funding, the company scale its sales activity globally with local offices across regions such as North America, Latin America, and Europe. Besides, it seeks to ramp up its hiring operations. It has plans to hire a significant number of employees in R&D to further its AI offerings to the market.
What the company’s official has to say
Elad Mardix, Co-Founder and CEO of Clarifruit, said, “Since we launched our product 20 months ago, we have been able to make a significant impact and onboard dozens of leading global players into our circle of clients that are now using Clarifruit’s advanced technology to automate their quality control and provide real-time info to reduce waste and maximize revenue opportunities.”
He further added, “The market potential is almost infinite because all players in the industry, from the world’s largest retail chains to farmers, currently use manual and outdated quality control methods with limited data to base their decision-making. We plan to build a company that will become a global leader and revolutionize the industry’s decisions. This will significantly improve the productivity of the supply chain and the profitability of all players, as well as contribute to a decrease in the price of fruit and vegetables worldwide.”
What the investors have to say
Jonathan Benartzi, a Partner at Firstime Ventures, said, “The emerging climate crisis has increased the demand for solutions to conserve food and resources and provide global food security. Clarifruit has developed a technological solution that significantly and directly reduces production waste and indirectly enables better use of water, soil, and fertilizer resources to benefit all parties. Clarifruit’s amazing team has succeeded in creating an economical, simple solution that embodies sustainable and environmental values in an outstanding way. We are happy and proud to partner with Clarifruit.”
Amir Weitmann, the Managing Partner at Champel Capital, said, “We are proud to sponsor the excellent team at Clarifruit, a company that offers an outstanding technological solution for an industry with a turnover of more than two trillion dollars a year. It’s an industry that, due to manual QC processes, suffers from depreciation levels that are unacceptable in the world we live in. It’s not by chance that the company achieved significant milestones at such an early stage, and we are excited about what the future has in store. As an impact fund, we see the ability to dramatically reduce waste as a noble cause with a significant environmental impact.”
About the company
Avi Schwartzer, Ruby Boyarski, and Elad Mardix launched the company in 2018. The Israel-based company has a mission of reducing waste in the USD 2 trillion fresh produce supply chain to secure sufficient food supply for future generations. Clarifruit’s customers include many leading global marketers, such as Dole, Mucci Farms, Zespri, SanLucar, and Pink Lady.
Clarifruit currently employs 25 people globally.
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