MUNICH, November 2, 2022 – Flowers Software, an organizational management system that assists small and medium-sized businesses in improving their operations, said today that it had received USD 3.2 million in seed investment. La Famiglia VC led the seed round, including LEA Partners, Collective Ventures, and angel investors such as Personio Co-Founder Ignaz Forstmeier, SAP Hybris Founder Carsten Thoma, SevDesk Founders Fabian Silberer & Marco Reinbold, and Gonzalo Manrique.
Andreas Martin and Daniel Vöckler founded Flowers Software in 2019 as a completely new approach to simplifying the complex world of a digital business organization through fast, simple, flexible, and automated recurring workflows. During past initiatives, the founders discovered that a lack of monitoring and execution excellence destroys enterprises.
Andreas Martin, CEO, and Co-Founder of Flowers Software:
“I found two fundamental facts about businesses. First, they are all similarly chaotic – in the absence of clear oversight and tools, the right hand frequently has no idea what the left hand is doing. Information is stored in silos, and processes that should drive transparency and performance are so time-consuming that employees seldom follow them, resulting in significant mistakes and delays. As a result, businesses construct complicated procedures and employ inappropriate instruments. Second, regardless of size, the business rationale of one firm differs from that of another. Many businesses struggle to match their operations to a specific software product’s logic, preferring a solution that quickly adapts to their requirements.”
Judith Dada, General Partner at La Famiglia VC, stated:
“Flowers is changing the game for SMBs regarding company efficiency, productivity, and profitability by taking a unique approach to workflow development and automation that resonates with a wide range of clients across sectors. Flowers provides businesses with software that adapts to their operations rather than software that compels the client to change. We’re pleased with Andreas, Daniel, and the team’s product and excellent sales traction, and we’re thrilled to help them as they expand into new areas. “
Hundreds of clients have signed up for the company’s “pay only for what you use” approach, including children’s hospitals, banks, startups, dentists, construction businesses, and auto dealerships. Flowers gained its initial growing market with invoice approval automation because its customizable solution rapidly and simply addresses this common corporate difficulty. Customers, however, scale up and add new procedures such as onboarding, holiday requests, budget approvals, contracts, assets, and inventories after fully comprehending the tool’s versatility.
We try our best to fact-check and bring the best, well-researched, and non-plagiarized content to you. Please let us know
-if there are any discrepancies in any of our published stories,
-how we can improve,
-what stories you would like us to cover and what information you are looking for, in the comments section below or through our contact form! We look forward to your feedback, and thank you for stopping by!
Next Article
