TOPLINE PRO (formerly ProPhone), a new Generative AI platform that enables home services professionals to scale their businesses online announced USD 5M in seed funding led by Bonfire Ventures (Jim Andelman), TMV (Soraya Darabi), BBG Ventures (Susan Lyne), and notable angel investors including Squire Co-Founder Songe LaRon, following participation in the Y Combinator Winter 2021 batch.
Topline Pro is designed to help home service providers get found, create trust, and earn repeat clients. The platform’s intuitive, AI-driven interface allows professionals to quickly and affordably create a custom, SEO-optimized website to showcase their businesses; notably, the platform allows professionals to have a website designed and launched in the same day—a significant improvement over the average 30+ days spent by traditional marketing agencies.
How does it work?
Topline Pro’s AI assists pros in maintaining a healthy online presence by producing extra material, synchronizing content to and from local listings, and automating social media conversations. The program also allows the professional to get paid through the internet, gather online reviews, manage local listings, arrange reservations, and establish significant client connections. Topline uses generative AI across all of its features to help business owners enhance the homeowner experience. This includes a superior discovery to booking experience, allowing the “pro” to focus on what they do best: perfecting their art while on the job.
Jim Andelman, Co-Founder & Managing Director of Bonfire Ventures:
“Technology companies have overlooked solutions for small home service owner-operators, and we at Bonfire see this as a missed multi-billion dollar opportunity. Topline Pro brings Generative AI, automation, and a world-class team to empower millions of business owners to succeed in growing revenue potential while maximizing direct business.”
Topline Pro will use their recent funding to further expand Generative AI capabilities across the existing suite of tools, build out additional product offerings and develop strategic brand partnerships.
To date, the platform has generated over USD 25M in job requests across more than a thousand businesses that are monthly subscribers in nearly all 50 states.
How did it start?
At Harvard Business School, co-founders Nick Ornitz, CEO, and Shannon Kay, CPO, met and became immediate friends. While there, and during the beginnings of the COVID-19 epidemic, they established a platform that digitally connected homeowners and plumbers in more than 30 states (similar to telemedicine for home repairs). They saw an increase in the number of new solopreneurs and home service providers working on the virtual marketplace. Many of the more than 4 million new enterprises created in 2020 were solopreneur service businesses. They also noted how COVID-19 changed the way homeowners engaged with service providers online and noticed that digital solutions had long disregarded these tiny enterprises.
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, a new Generative AI platform that enables home services professionals to scale their businesses online announced USD 5M in seed funding led by Bonfire Ventures (Jim Andelman), TMV (Soraya Darabi), BBG Ventures (Susan Lyne), and notable angel investors including Squire Co-Founder Songe LaRon, following participation in the Y Combinator Winter 2021 batch.){kind=link}