SAN FRANCISCO, 15 September 2022 – Rephrase.ai, an artificial intelligence (AI) start-up that seeks to humanize communication through synthetic media, has raised USD 10.6 million in a Series A fundraising round. Red Ventures, a global company with a diverse portfolio of brands and businesses devoted to providing premium content and personalized digital experiences, served as the lead investor in this new round of funding. These brands and companies include Lonely Planet, CNET, Healthline, Bankrate, The Points Guy, NextAdvisor, and more. Along with 8VC and other investors, Silver Lake, the world leader in technology investing, and Red Ventures also took part in the round.
By combining product experiences, growing recruiting across the organization, including within the Engineering, AI, Product, Sales, and Marketing teams, and increasing its presence in North America, the Company will be able to improve its capabilities.
By enabling high-quality video creation tools for businesses of all sizes in all sectors, Rephrase.ai seeks to democratize video. Synthetic video creation tools allow marketing, communications, and content organizations to expand and humanize their operations as video becomes the new standard form of communication. To provide high-quality video creation skills, Rephrase.ai has collaborated with more than 50 international businesses, including Castrol, Mondelez, and Xiaomi.
Rephrase.ai utilizes deep learning to produce digital representations of real people that can be used to create synthetic video material with only text input. Over the past year, the company has made multiple Chief Experience Officers (CXOs), influencers, and
digital celebrity avatars, each with sophisticated facial mapping, lip synchronization, speech, and emotion capabilities. Rephrase.ai helps businesses grow engagement and efficiencies around communications by increasing conversion, click-through rates (CTRs), consumption, and content adoption while lowering customer acquisition costs through its contributions to award-winning marketing campaigns and cutting-edge synthetic product launches. Rephrase.ai, a leader in video generative AI technology, has ensured that technology is used lawfully and securely. The “Assured by Rephrase.ai” methodology has become synonymous with the sector.
According to Venkatesh Seetharam, Advisor at 8VC:
“I believe a significant opportunity is Rephrase.ai’s ability to provide an easy-to-use API for anyone to generate movies without high labor and time constraints. The technique of producing videos could change as a result of their vision. With a comparable API strategy, Rephrase.ai is positioned to establish itself as the go-to platform for generative AI for video.”
According to Ashray Malhotra, CEO and Co-Founder of Rephrase.ai:
“We founded Rephrase.ai four years ago with the intention of designing an engine that can make generating professional quality films as easy as writing text. Over the past year, we have created millions of films while producing hundreds of digital human clones. It gives me great pleasure to welcome Red Ventures, Silver Lake, and 8VC as partners on this mission to hasten the adoption of generative AI videos worldwide. We could not have envisioned a better group of individuals, given their operational and investing experience, to assist us in realizing this objective. Humanizing communications aims to enable communication with individuals on a human level.”
Artificial intelligence (AI) is a tool that Rephrase.ai uses to produce synthetic video content. Rephrase.ai can copy any individual to create their digital avatar using AI technology. Rephrase.ai assists businesses in building artificial movies of actual people using only text as the input so they may connect with their clients, staff members, and other stakeholders. Ashray Malhotra, Nisheeth Lahoti, and Shivam Mangla, IIT graduates and members of Forbes Asia’s 30 Under 30, started the company in 2019.
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 start-up that seeks to humanize communication through synthetic media, has raised USD 10.6 million in a Series A fundraising round. Red Ventures, a global company with a diverse portfolio of brands and businesses devoted to providing premium content and personalized digital experiences, served as the lead investor in this new round of funding. These brands and companies include Lonely Planet, CNET, Healthline, Bankrate, The Points Guy, NextAdvisor, and more. Along with 8VC and other investors, Silver Lake, the world leader in technology investing, and Red Ventures also took part in the round.){kind=link}