Personalized telenutrition and foodcare network Foodsmart

The nutrition platform GetSupp, supported by artificial intelligence, announced that it has secured a seed investment of Rs 9.5 crore (about USD 1.1 million) from General Catalyst and Better Capital.

Famous angel investors such as We Founders Circle, Saurabh Garg (founder of NoBroker), Ankit Nagori (founder of Curefoods), Kunal Shah (founder of Credit), Rohit Kapoor (global chief marketing officer at Oyo), and Mohit Sud (vice president-marketing at Unilever), among others, also participated in the round.

The Bengaluru-based business intends to scale its tech product and marketing with new funding.

What the founder has to say:

Arpit Gupta, co-founder, and CEO of GetSupp:

“As of now, the entire process from proper usage to adherence is broken, which explains why supplement penetration in the United States is so low compared to other nations. GetSupp assists clients in finding the best supplements.”

What the investors have to say:

Vaibhav Domkundwar of Better Capital:

“Everyone eventually learns that India is severely nutrient deficient. However, no remedy aids them ultimately, from accurately recognizing the deficit to beginning using supplements and receiving assistance for continued adherence. GetSupp has a solution that specifically addresses this issue.

Anand Chandrasekaran, Partner at General Catalyst:

“Consumers today are demanding more and more. They select a high-quality service that blends the trust and quality of products with the ease of a health concierge as they take care of their well-being and their family’s well-being. GetSupp is being built by a top-notch founding team, and we are eager to collaborate closely with them.

More about the startup:

GetSupp is a food supplements and nutrition marketplace that enables customers to understand and find the right accessory. It was established earlier this year by Arpit Gupta and Deven Vyas.

The business will enhance its technologies throughout the value chain to enhance customer experience and simplify the user’s journey simple and straightforward. The company has said that it would collaborate with well-known nutrition brands to offer the most excellent solutions to all clients.

Food Tech Space in India:

The market for nutritional food has seen significant activity on the investment and merger and acquisition (M&A) fronts. The Healthy Company, a startup in the health food industry, said last week that it had raised funding of an undisclosed amount in the pre-Series A investment headed by Inflection Point Ventures.

The consumer healthcare division of Nifty constituent Cipla, Cipla Health, revealed earlier this month that it had acquired Endura Mass from Medinnbelle Herbalcare Pvt. Ltd.

According to a report, the Indian market for food supplements is presently valued at USD 5.5 billion and is expected to reach USD 18 billion in the next five years due to its rapid growth.

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Kshitij does business research and content writing for VCBay. Pursuing BBA from Symbiosis Center Of Management Studies (SCMS) Pune, he is skilled in Financial Modeling, Stock valuation and Microsoft Excel. He is passionate about Entrepreneurship and Finance.


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