StoryChief, a martech firm, recently disclosed financing of €3.4 million (USD 3.45 million) to expand its online platform for content marketing. Through clever integrations and artificial intelligence, the Belgian startup assists marketing teams in centralizing and streamlining procedures.
As the value of content for marketing teams continues to rise, the industry is adopting innovations that centralize, streamline, and improve operations. With its digital platform, Ghent-based StoryChief hopes to achieve this very goal. A recent round sponsored by Capricorn Partners through their Capricorn Digital Growth Fund saw the firm raise €3.4 million. Along with Peak, Brik De Maeyer, Gregory Claeyssens, Anthony De Clerck, Pieter Casneuf, Johan Van Damme, and Willem Delbare, other investors included Valeri Potchekailov, Anthony De Clerck, and Brik De Clerck.
What the founder has to say:
Valeri Potchekailov, Co-founder and CEO StoryChief, added:
“We notice that larger international marketing teams are placing an increasing amount of demand. It is more difficult for them to maintain alignment on external communication when they frequently work in silos. Breaking down that barrier, StoryChief enables, for instance, a marketing person from Italy to quickly and easily understand business news from the UK and tailor the message to their particular market.”
What the investor has to say:
David Zwagemaker, the partner of Peak, commented:
“We’re thrilled to continue supporting StoryChief by investing alongside Capricorn Partners so that it may develop its content portfolio and establish itself as a market leader.”
“StoryChief is the first mover in the new generation of smart marketing platforms which will not only replace point solutions but also cover the full content life cycle smartly,” said Steven Lambert, investment director at Capricorn Partners.
More about the startup:
StoryChief, introduced in 2017, centralizes the workflow of editing teams and social media managers. The result is a platform that improves partnerships, increases content distribution effectiveness, and gives marketing teams a better understanding of content performance.
StoryChief provides integration options with current CMS, DAM, and CRM systems. StoryCheif is a goal to assist teams in using the material in the most optimized method possible to generate growth. It implies that marketing teams can fast improve their procedures and gain from better analytics and content dissemination. It enables customers to manage their whole content life cycle, including planning, briefing, multi-channel optimization, approval, publication, and analytics, in one location. Agencies and marketing teams use it. StoryChief can consequently improve the client’s online presence, generate new leads, and increase sales
The Ghent-based business has already demonstrated the scalability of its platform by empowering teams in 65 nations. The platform’s machine learning and AI skills will be able to improve thanks to the additional cash boost, which will hasten its global expansion.
StoryChief is easing the cooperation and content posting procedures and enhancing its data engine, which aids businesses and marketing agencies make better choices regarding digital communication.
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