Under the Google for Startups initiative, Google launched its first edition of Google’s Startup School India on July 6, 2022. The initiative aims to mentor and scale early and mid-stage startups across small-town cities.
The Startup School India will feature investors, successful entrepreneurs as well as programmers on one platform. Non-metro entrepreneurs via this platform will learn from the best.
Purpose of the Google’s Startup School India Program
The Startup School India initiative involves a structured curriculum knowledge about the startup ecosystem. The duration for Google’s Startup School India will stand for nine weeks, delivered virtually. The program will comprise fireside chats between Google leaders and trailblazing collaborators. The collaborators come from various sectors such as fintech, D2C, B2B and B2C e-commerce, language, social media & networking, job search, etc.
The curriculum includes instructional modules on a wide array of topics such as creating an effective product strategy, deep dives on product user value, road mapping and PRD development, building apps for the subsequent billion users in markets such as India, and driving user acquisition. The users will gain insights from discussions around what makes an effective founder, formalizing hiring, etc.
Google’s Startup School India will mentor at least 10,000 startups in tier-II and tier-III cities by December 2022. Vivek Gupta, the co-founder of Licious; Rajan Anandan, MD Sequoia India and SEA & Surge; Mabel Chako, co-founder of Open; Varun Alagh, co-founder of Mamaearth, are some collaborators participating in the program.
What the Collaborators have to say
Gayatri Yadav, Chief Marketing Officer, Sequoia India and Southeast Asia, one of the collaborators, said, “The Startup School is an excellent initiative to reach founders at scale in India. As more young, tech-savvy founders start to build their businesses, the fundamentals of company-building must be well thought out to help the founders build for the long-term.”
“Startup enterprises in India have been known to be innovative and nimble-footed in responding to business challenges. This is testified by the fact that Indian startup enterprises have filed 6000 patent applications in the United States, thus representing 60% of the total patent applications in the country. The combination of intellectual power, original thinking, creative application, and technology, as well as a fertile economic ground to experiment in a market full of problems and opportunities, has resulted in considerable growth of these businesses, with many of them turning into Unicorns. The Google Startup School will provide an avenue for entrepreneurs to come out of their closets. It will help them to further look for opportunities,” said Rahul Garg, Founder, Moglix.
“Google has always believed in giving back to the startup ecosystem, and this initiative lives the spirit. After working with thousands of startups, they truly understand the need gaps which their Startup School initiative aims to bridge,” further said Varun Alagh, Co-founder, Mamaearth.
“Startups are no longer restricted to Bengaluru, Delhi, Mumbai or Hyderabad. We have multitudes of fast-growing startups headquartered in centres such as Jaipur, Indore, Gorakhpur and more. In fact, these account for nearly 50 per cent of all recognized startups in India today,” said Aditya Swamy, director, Play Partnerships Google.
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