Mumbai, India-based content marketplace Pepper Content raised USD 14.3 million in Series A Funding. The round took place on June 9, 2022. Bessemer Venture Partners led the funding for Pepper Content.

Meanwhile, Lightspeed, Tanglin Venture Partners, and Titan Capital invested in the Series A funding. Prominent angel investors such as Kunal Shah (founder, CRED), Gokul Rajaram (Doordash, board member – Coinbase, Pinterest), Ritesh Agarwal (founder and CEO, OYO), Ashish Gupta (founder, and Board Member, HUL) and others also participated in the round.

Purpose of Funding for Pepper Content

With the recent investment, The company will further bolster its presence in the US market. Besides, it looks to diversify its offerings to newer categories like graphic design, language translations, and video content creation. 

pepper content

Pepper Content has grown 16 times in revenue in the last 14 months alone. It aims for a high double-digit ARR growth by the end of 2022. In addition, the startup invested in building tools for its freelancers. 

What the founders have to say

Anirudh Singla and Rishabh Shekhar, Co-founders of Pepper Content, said, “Pepper Content is here to unleash the next one by enabling high-quality creative and marketing talent to access global opportunities. As we enter the next phase of our journey of revolutionising content creation globally, we are excited to have partners like Bessemer Venture Partners and other credible marquee investors. What Salesforce has done for sales, we will do for the content ecosystem.”

What the investors have to add

“We firmly believe that the future of work is on-demand driven, and we love the approach that Pepper is taking to build a powerful content marketing stack that helps startups and enterprises to work more strategically with expert on-demand freelance talent and enable workflows and collaboration tools to create great quality content,” said Anant Vidur Puri, Partner at Bessemer Venture Partners.

bessemer venture partners

“Pepper’s value proposition to be the scale-out partner to enterprises globally for high quality, on-demand, and on-budget content production has found its mark. In addition, we believe Pepper’s SaaS offering to help creators and enterprises to create, collaborate and drive content operations has found strong market resonance in the US and globally,” said Dev Khare, Partner at Lightspeed India.

About Pepper Content

Anirudh Singla and Rishabh Shekhar founded Pepper Content in 2017. It is a content marketplace that caters to the content requirements of companies. Earlier in October 2020, the platform raised USD 4.2 million (Rs 30.7 crore) in its Series A round.

So far, it has worked with more than 2,500 customers. Giants and large enterprises such as Adani Enterprises, NPS Trust, Hindustan Unilever, P&G; financial services, and insurance companies such as HDFC Bank, Cred, Groww, SBI Mutual Fund, Tata Capital, and technology firms such as Binance, Google, and Adobe are a part of Pepper’s clientele. 

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Jasleen Bhatia works as a content writer for VCBay News. She is pursuing her final semester in Bachelor of Business Administration from IIPS, DAVV. Driven by her keen interest in entrepreneurship and finance, she writes business-related articles.


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