Vivekanandhan Natarajan, Co-Founder of Trainn | Image Credits: Trainn

Trainn, a US-based B2B SaaS startup, has raised USD 700K in a Seed funding round led by Speciale Invest on 19 January 2022.

Investors: Speciale Invest led the latest funding round with participation from Arka Venture Labs, Founders of Chargebee, Shan Krishnasamy – CTO of Freshworks, Abhishek Goyal – Co-founder of Tracxn and others.

The Objectives behind the funding: The company plans to deploy the current proceeds to expand its team, fuel go-to-market programs, and accelerate product development. 

About Trainn

Image Credits: Trainn

Founded in July 2020 by Sumana Ammaiyappan and Vivekanandhan Natarajan, Trainn aims to help SaaS businesses drive meaningful ROI, increase adoption and customer retention through customer education while reducing support costs and expensive in-person training. Trainn helps to optimize the tedious and time-consuming onboarding and knowledge documentation process to enable better software adoption. The company’s video creation platform is designed to make complex onboarding, user education processes and documentation approachable for everyone in a team. Users can create these videos by simply recording their screens and adding voice-over narrations.

What the Founders have to say:

Vivekanandhan Natarajan and Sumana Abirami Ammaiyappan, founders of Trainn, said, “With digital transformation happening at a faster pace, there is a constant need to educate users on how to use a software/product. We found scope for lots of innovation in this space and created Trainn. We’re excited to be building the road ahead with tools like in-app widgets, academy creation, and powerful integrations to help businesses improve their users’ journeys.”

What the Investors have to say: 

Arjun Rao, General Partner, Speciale Invest, said, “It is exhilarating to see startups with novelty in their ideas, approach and products that will ultimately make life easier for a lot of SaaS companies. The fresh minds challenge the status quo, and Trainn looks poised for success as it is on a mission to help customers accelerate product adoption with product training videos and academies, which was not heard earlier,” said Arjun Rao, General Partner, Speciale Invest.

Dhanush Ram, Investment Associate, Special Invest, said, “Trainn unlocks the potential of “video” at the most fundamental level in product adoption. We believe in 2022, and beyond, video is becoming the paramount for true digital adoption, which has a direct impact on product activation and adoption, which in return improves retention, lower churn, and more predictable revenue.”

Yashwanth Hemaraj, Founding Partner, Arka Venture Labs, said, “The SaaS & Enterprise space is poised to scale rapidly, product adoption has become their top priority to succeed, and Trainn is well poised to fill this gap.”

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Manish writes about the startup ecosystem on VCBay. He is pursuing Master of Commerce from Delhi School of Economics, University of Delhi, and is passionate about the world of finance, information technology & entrepreneurship.



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