AppX, Indian multimedia and design software startup, has raised USD 1.3 million in the latest funding round led by YCombinator on 18 January 2022.

Investors: YCombinator led the latest funding round with participation from Global Founders Capital, Rocket Internet, Soma Capital, Shrug VC, Lenny Rachitsky, James Beshara and TDV Partners.

The Objectives behind the funding: The company plans to deploy the current proceeds to increase its product offerings to help more creators monetize, roll out their token as well as expand internationally.

About AppX

Image Credits: AppX

Founded in 2020 by Anuj Gupta and Sameer Sadana, AppX helps its creators monetize via their own personal mobile applications and websites, wherein creators can run their own online businesses such as ebooks, courses, NFTs and e-commerce businesses. The company platform builds customized applications by selecting UI, features and entering app details, enabling creators to launch their personal apps and monetize their audience via courses and premium content. The company is currently targeting creators with over 10,000 followers on platforms like Instagram, Tiktok, Youtube, and more such social media outlets. AppX supports and provides its creators to pursue their passion and generate revenue. 

Working with creators in domains such as edtech, fitness, gaming, and skill development, the company currently has a network of 3000+ creators that are using the AppX products to monetize their social media following. Creators and influencers have already earned over USD 10 million till now using products created by AppX. The startup is also planning to launch a platform where creators can launch their online businesses in less than 10 minutes.

What the Founder has to say:

Sameer Sadana, Founder and CEO, AppX, said, “The creator economy space is a booming sector with market opportunity worth $100 billion. Creators and influencers regularly interact with their fans on social media and thus require a mobile-first storefront that could help provide premium offerings to their followers. To cater to this demand, we have built a SaaS platform that empowers these creators to see revenue streams beyond digital ads. We are delighted with the trust instilled in us and AppX’s vision by our investors.”

What the Investor has to say:

“The creator economy has been rapidly growing with increasing digital penetration. We are delighted to partner with Appx and truly believe in their vision of creating products that help empower creators and influencers across the globe,” said Don Stalter, Partner at Global Founders Capital.

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Manish writes about the startup ecosystem on VCBay. He is pursuing Master of Commerce from Delhi School of Economics, University of Delhi, and is passionate about the world of finance, information technology & entrepreneurship.



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