Pepper Farms, an India based Agritech startup, has raised USD 1 million in a Seed funding round co-led by Axilor Ventures and Himanshu Aggarwal, Co-Founder of Aspiring Minds, on 11 January 2022.

Investors: Axilor Ventures and Himanshu Aggarwal, Co-Founder of Aspiring Minds, co-led the latest funding round with participation from Prof Tarun Khanna (Harvard Business School), Raman Uberoi(ex-COO CRISIL), Sunil Kalra (Via Projects), Rahul Jain (Co-Founder Epigamia).

The Objectives behind the funding: The company plans to deploy the current proceeds to strengthen its operations via advanced technology and agronomy stack.

About Pepper Farms

Image Credit: Pepper Farms

Founded by Shalini Aggarwal, Chartered Accountant, an alumnus of SRCC and Saurabh Singla, an alumnus of IIT Guwahati, Pepper Farms is building India’s largest smart farm chain connecting customers directly with farms and farmers. Pepper Farms business model is demand-led cultivation, a managed network of smart farms and full-stack agronomy. The company is expanding its business in the country’s top agricultural geographies, including Punjab, Haryana, Uttarakhand, Himachal Pradesh managing dozens of farms. The company is growing 200% year on year, as mentioned on the company’s website. Pepper Farms is a subscription platform for individuals to grow and purchase their F&V. The startup offers customers fresh, high-quality and standard fruits and vegetables throughout the year at fixed prices. 

What the Founders have to say:

Speaking on the announcement, Saurabh Singla, Co-Founder and CEO Pepper Farms, said, “Emerging as the fastest growing network of protected farms in India, we aim to bring production of another 1000 acres under Pepper Farms in the next 12 months. Multiplying yields and financial returns with great traction from farmers and landowners, we are on a mission to disrupt the farming industry with our agronomy, operations, and marketing strategies”.

“The idea was to reduce inefficiencies plaguing the farming ecosystem. With structuring small, fragmented farms, we are able to impact the lives of hundreds of farmers, skilled and unskilled workforce while delivering quality production for the masses,” added Shalini Aggarwal, Co-founder and COO Pepper Farms.

What the Investor has to say: 

“There is a massive opportunity to optimise farming value chains. Pepper Farms has rapidly scaled from inception with its ground understanding of vegetable production, enabling future growth. With technology advancements and agriculture science developments, Pepper Farms will be a key player in the farm production ecosystem of the country,” commented Lead Investor Prachi Sinha, Axilor Ventures.

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Manish writes about the startup ecosystem on VCBay. He is pursuing Master of Commerce from Delhi School of Economics, University of Delhi, and is passionate about the world of finance, information technology & entrepreneurship.



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