Finland-based Auntie, a specialized psychological consulting company that assists people in staying happy, healthy, and focused, raised 10 million Euros on 14th December.
Investors: The investment round was led by Verdane, an investment firm that helps companies in Northern Europe expand internationally by investing in sustainable, tech-based businesses.
Purpose of funding: The startup plans to use the funding to strengthen its team both in Finland and abroad. Additionally, the company plans to invest in technology to enhance the customer and employee experience and measurement. A large portion of the investment will be made in global expansion.
Founded in 2015 by Mervi Lamminen, Auntie is located in Helsinki, Finland. Auntie is a specialized psychological consulting company providing clients with prevention solutions for psychological issues that threaten their well-being. The concept includes Lost in Transition, Love Boat Sinking, and Sleepless in Seattle, making it very flexible and scalable for different organizations. By using digital tools, the company can monitor and measure the effectiveness of its services. The startup provides services in 20 other languages. The services of Auntie are already used by more than 300 pioneering organizations worldwide, and the extension of mind care benefits to employment relationships will be similar to lunch benefits.
What the founder has to say
“The Auntie team has already helped thousands of employees to feel better. Together with Verdane we want to create a working life where mind care is commonplace so that we can better cope in our daily lives. The funding will enable Auntie to help more people across Europe and will create purposeful job opportunities for mental well-being professionals,” said Mervi Lamminen, Founder and CEO at Auntie.
“Our goal is to gain a significant foothold on the international market and to support this, we are developing a unique digital platform for mental well-being services. Being based out of our homeland is a great asset to us, because if mental well-being is to be exported from any one country, it must be Finland – ranked the happiest nation in the world.”
What the investor has to say
“Auntie is an international pioneer in its field that has succeeded in developing a proven solution to a key challenge of our time – maintaining the well-being of the mind. We were impressed by the strength of the Auntie team’s commitment and their ability to provide a tech-enabled approach that effectively supports the personal service element. We look forward to drawing on our experience from over 45 software and 40 digital consumer investments to support Auntie’s international growth, improving mental well-being for many people”, said Janne Holmia, at Verdane.
For more extensive analysis and Market Intelligence reports feel free to approach us or visit our website: Venture Capital Market Intelligence Reports | VCBay.
We try our best to fact-check and bring the best, well-researched, and non-plagiarized content to you. Please let us know
-if there are any discrepancies in any of our published stories,
-how we can improve,
-what stories you would like us to cover and what information you are looking for, in the comments section below or through our contact form! We look forward to your feedback and thank you for stopping by!