Source: Company's LinkedIn profile

Petpooja, a Gujarat-based Restaurant PoS (point-of-sale) startup, has raised USD 4.5 million in a Series B funding round led by Ritesh Agarwal-led Aroa Ventures on 15 November 2021.

Investors: Ritesh Agarwal-led Aroa Ventures led the latest funding round with participation from GVFL, Udaan, Dr Mayur Desai and other angel investors.

The Objectives behind the funding: The company plans to deploy the current proceeds to expand its reach in the Middle East and Africa regions and to expand its Supplier’s hub, which allows customers on its platform to band together for bulk purchases of ingredients and equipment. It has already onboarded 5,000 suppliers and plans to onboard 50,000 in the next two years. 

About Petpooja

Source: Company’s LinkedIn profile

Founded in 2011 by Apurv Patel and Parthiv Patel, Petpooja is the largest next-generation PoS platform for the F&B sector with more than 25,000+ clients across India, UAE and Africa, logging over 1.5 Mn daily orders and recording an annualised GMV of USD 2.5 Billion. Its clients include large chains like La Pino’z, Thalappakatti, Giani’s etc. The platform is at the forefront (in the world) in building and applying next-generation Machine Learning Models to Personalized Recommendation engines using Data from PoS. The platform encompasses technologies like – Node.JS, Python, PHP, Adobe, MySql, MongoDB, SqlLight, and ReactJS. In February last year, B2B e-commerce unicorn Udaan had invested in Petpooja. The company is present in over 135 cities across India and UAE, with more than 550+ employees working on a mission to organize the unorganized restaurant sector in India and globally with the help of technology.  

What the Founder has to say:

“Foodservice has been the most digitized market with over 100 B2C players in the field, including delivery aggregators, dine-in ordering, online ordering, table reservation, loyalty, payments, ERP, etc. Our 100+ integrations allow restaurateurs to manage and interact with all these players from a single screen,” said Petpooja cofounder Parthiv Patel, commenting on the funding. 

What the Investor has to say:

Speaking on the funding, Gaurav Gulati, head and CIO, Aroa Ventures, said, “After more than a year of living under COVID-19 induced lockdowns and restrictions, the foodservice industry is getting back on track. Now, more than ever, restaurateurs need to take advantage of a product like Petpooja to seamlessly handle their operations and order management tasks. F&B outlets using Petpooja’s AI-driven solutions and analytics have consistently outperformed their peers. We strongly believe in Petpooja’s vision to digitally transform restaurant operations and to drive profitability for restaurant owners.”


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Manish writes about the startup ecosystem on VCBay. He is pursuing Master of Commerce from Delhi School of Economics, University of Delhi, and is passionate about the world of finance, information technology & entrepreneurship.

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