Co-Founders of Female Invest

Female Invest, a Denmark-based EdTech platform, has raised GBP 3.3 million in a seed funding round from a syndicate of prominent investors, including Y Combinator and Dr. Fiona Pathiraja, on 9 November 2021.

Investors: A syndicate of prominent investors including Y Combinator, Green Visor Capital Management Co., New Theory Ventures, 10x Value Partners, Holly Liu, Dr Fiona Pathiraja, Igor Kim, Hans Wittrup, Mia Wagner and others contributed to the latest round.

The Objectives behind the funding: The purpose behind the raising of funds remains undisclosed.

About Female Invest

Source: Company’s LinkedIn profile

Founded in 2019 by Emma Due Bitz, Camilla Falkenberg, and Anna-Sophie Hartvigsen, Female Invest is a subscription-based learning platform. On signing up, members get access to extensive learning courses with everything they need to make the most of their money. The platform presently has 27 video courses, 18 masterclasses, a written knowledge bank, weekly webinars with expert speakers and a community page where members can connect with each other. Female Invest has members across 67 countries (the UK being the fastest growing market) and an online community of 150,000+ women. In 2020, the company won the world’s largest startup competition, Cartier Women’s Initiative, and the prize of USD 100,000. Female Invest aims to close the gender investment gap by providing a space to acquire the skills necessary to control their own capital and obtain financial independence.

What the Founders have to say:

Female Invest co-founder, Anna-Sophie Hartvigsen, explains the rationale underpinning the platform: “Women are falling financially behind in every single country in the world. They are earning less, saving less and then – with what money they have – they are investing less. Our job at Female Invest is to close that gap as quickly and helpfully as possible.”

Co-founder, Camilla Falkenberg, outlines the need to reinvent the paradigm of how young women experience financial advice: “When it comes to money-saving insights, the internet is filled with sites which advise young women on how to save money on beauty, clothes, food and going out. Yet, when it comes to making money, there is almost nothing on helping women make their money grow through investments. Female Invest fills this gap”.

Female Invest intends to achieve more than just financial education. Co-founder Emma Due Bitz, who worked as a certified stockbroker from the age of 20, explains that a byproduct of the platform should be to contribute to the demystification of the world of investments: “The financial industry has traditionally been dominated by men. This is reflected in every aspect of it: from communication style to the corporate culture and product offerings. While this is not done with the intention to exclude women, it effectively does just that.”

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Manish writes about the startup ecosystem on VCBay. He is pursuing Master of Commerce from Delhi School of Economics, University of Delhi, and is passionate about the world of finance, information technology & entrepreneurship.



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