Heyflow, the industry’s first no-code platform for interactive user experiences, raised USD 6 million in a seed round led by Project A Ventures on 30 September 2021.
Investors: Project A Ventures led the latest round of funding with participation from Atlantic Labs, Possible Ventures and many angel investors, including Philipp Westermeyer (OMR).
The Objectives behind the funding: The company plans to deploy the current proceeds to support go-to-market and product development efforts.
Founded in 2020 by Dustin Jaacks and Amir Bohnenkamp, Heyflow is the no-code platform to build, design and integrate clickflows. The startup empowers businesses to convert more traffic, in a few hours instead of months, with clickflows for sales, marketing and recruiting purposes. Heyflow provides companies with a platform to build, design, and integrate interactive clickflows without writing a single line of code. Heyflow delivers one platform for bot builders, website builders and advanced analytics tools. The startup has a customer base in more than 15 countries.
What the Founder has to say:
“From small businesses to large organizations, everyone needs a great user experience, but only a few of us can code,” says Amir Bohnenkamp, Co-Founder of Heyflow. “The idea of clickflows is to build something super easy that people can engage with without having to type because typing is a conversion killer, especially on mobile phones. We want to provide an experience that resonates with peoples’ habits and lifestyles to quickly get them onboard. With a no-code platform like Heyflow, companies can level the playing field when it comes to optimizing their conversion rates.”
What the Investor has to say:
Dr. Anton Waitz, General Partner at Project A, says: “No-code platforms are seeing very strong momentum, as they offer great opportunities for smaller companies without significant engineering capacity. Amir and Dustin are driven by their mission to build a highly intuitive drag and drop product that helps their users to better acquire, convert and onboard customers. Heyflow has seen enthusiastic first demand in the market – and we strongly believe it can become a clear leader in the space.”
Until recently, the development of clickflows has come at the expense of high engineering efforts. The global low-code platform market revenue is expected to hit USD 65 billion in 2027, with a CAGR of 26.1 per cent from 2020 to 2027. The COVID-19 pandemic and lockdowns also added to the importance of IT in businesses and exposed limitations that exist in traditional methods. No-code platforms like Heyflow give a visual approach to coding, making the process fast, flexible, and cost-effective.
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