Heyflow Founders

Heyflow, the industry’s first no-code platform for interactive user experiences, raised USD 6 million in a seed round led by Project A Ventures on 30 September 2021.

Investors: Project A Ventures led the latest round of funding with participation from Atlantic Labs, Possible Ventures and many angel investors, including Philipp Westermeyer (OMR).

The Objectives behind the funding: The company plans to deploy the current proceeds to support go-to-market and product development efforts.

About Heyflow

Source: Heyflow website.

Founded in 2020 by Dustin Jaacks and Amir Bohnenkamp, Heyflow is the no-code platform to build, design and integrate clickflows. The startup empowers businesses to convert more traffic, in a few hours instead of months, with clickflows for sales, marketing and recruiting purposes. Heyflow provides companies with a platform to build, design, and integrate interactive clickflows without writing a single line of code. Heyflow delivers one platform for bot builders, website builders and advanced analytics tools. The startup has a customer base in more than 15 countries.

What the Founder has to say:

“From small businesses to large organizations, everyone needs a great user experience, but only a few of us can code,” says Amir Bohnenkamp, Co-Founder of Heyflow. “The idea of clickflows is to build something super easy that people can engage with without having to type because typing is a conversion killer, especially on mobile phones. We want to provide an experience that resonates with peoples’ habits and lifestyles to quickly get them onboard. With a no-code platform like Heyflow, companies can level the playing field when it comes to optimizing their conversion rates.”

What the Investor has to say:

Dr. Anton Waitz, General Partner at Project A, says: “No-code platforms are seeing very strong momentum, as they offer great opportunities for smaller companies without significant engineering capacity. Amir and Dustin are driven by their mission to build a highly intuitive drag and drop product that helps their users to better acquire, convert and onboard customers. Heyflow has seen enthusiastic first demand in the market – and we strongly believe it can become a clear leader in the space.”

Until recently, the development of clickflows has come at the expense of high engineering efforts. The global low-code platform market revenue is expected to hit USD 65 billion in 2027, with a CAGR of 26.1 per cent from 2020 to 2027. The COVID-19 pandemic and lockdowns also added to the importance of IT in businesses and exposed limitations that exist in traditional methods. No-code platforms like Heyflow give a visual approach to coding, making the process fast, flexible, and cost-effective.

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Manish writes about the startup ecosystem on VCBay. He is pursuing Master of Commerce from Delhi School of Economics, University of Delhi, and is passionate about the world of finance, information technology & entrepreneurship.



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