GTM Buddy, an Indian sales-tech SaaS startup providing a sales enablement instrument, has raised US$ 2 million in a Seed funding round led by Stellaris Venture Partners on 14 September 2021.

Investors: The latest investment round featured Stellaris Venture Partners as the lead investor with participation from a pool of angel investors Nick Mehta, Khadim Batti, Girish Mathrubootham, Dilip Khandelwal, Ashish Gupta, and Aneesh Reddy. 

Purpose of the funding: The startup seeks to deploy the proceeds from the investment round towards further product development and creating go-to-market teams.

About GTM Buddy

Seed Round - GTM Buddy Logo

Brought to existence in 2020 by Santa Thounaojam, Sundar Vellaichamy, Chandramani Tiwary and Sreedhar Peddineni, GTM Buddy’s AI-enabled interface pre-processes each sales enablement information accessible within the company’s content inventory, auto indexes it, and then highlights the necessary messages while interacting with the prospective client. The startup wishes to aid dealers in accelerating their deals and optimizing their win rates by providing essential data and information to their probable buyers.

The upcoming India-based SaaS startups are best-positioned to reach US$ 18 billion to US$ 20 billion with respect to income by next year as the country is undergoing a digital transformation and SaaS startups are witnessing exponential growth.

What the Founder has to say: “We have been working towards exploiting the new developments in design, artificial intelligence and technology to offer the accurate data to the merchants at the required time, information which is circumstantially important for the buyers; accessible within the instruments that are employed daily by them.”- Sreedhar Peddineni, Founder of GTM Buddy.

What the Investor has to say: “Prevailing sales enablement solutions do not satisfy the requirements of the clients, although many modifications in fundamental technologies have been made. These solutions are basically above a classical folder structure, with simple tracking and search tools. Similar to other enterprise functions, we feel that this domain has huge potential for revolutionization.”- Alok Goyal, Partner at Stellaris Venture Partners.

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