31. August.2021 – San Francisco – based Rattle, an Orchestrion and BizOps Automation raised USD 2.8 Million in seed funding led by Sequoia Capital India and Lightspeed Ventures Partners.
The participants of this round were the angel investor Ellen Levy, an early investor in Outreach; Amy Chang, EVP at Disney board member and Cisco; Jake Seid. an early investor in Carta and Brex; and Founder of SaaS Unicorn Chargebee, Krish and Raman.
Hemant Mohapatra, Partner at Lightspeed – “Businesses worldwide are mired in processes — from sales to marketing, HR, IT, and more. With increased digitisation and remote work, processes and adherence thereof are only going to diverge over time. The Rattle team impressed us by their unrelenting focus on the most important piece of this puzzle: the people caught in these processes. Rarely have we seen such intense customer love so early in a company’s life and are honoured to go on this journey with Rattle together.”
Jeff Ronaldi, GTM Ops Manager at LogDNA, said that after implementing Rattle, “Our lead response time has gone down by 75 per cent and key processes have sped up from days to minutes”.
Shelli, SalesOps Manager at Litmus, said, “Rattle has had the highest ROI of any recent tool that we have rolled out. It allows me to create any kind of workflow that I can imagine and has become a verb at our company.”
About Rattle –
Rattle was initiated by Sahil, Apoorva, and Milan in 2020, who have worked at startups managing high-growth GTM systems and have dealt with the problem firsthand.
The platform was launched in March 2021 and has enterprises as Imply, Litmus and Terminus as their clients.
Rattle enables sales and marketing professionals to utilize systems like Salesforce to a whole new level without losing context.
In a statement, the startup noted that business workflows have gone through massive shifts over the last two decades. “Sales and marketing professionals should spend time only with their customers and not on internal process management”, said Sahil Aggarwal, Co-founder and CEO of Rattle, “While our growth has been phenomenal, our high NPS is what we care about most, which sells us we are solving a massive problem for our users. We are in the early stages of a generational shift in how work gets done in the modern enterprise and are very excited to build this new stack from the ground up.”
“We are now amidst another shift towards systems of engagement such as Slack and Teams — platforms that have quickly become the nerve centre of work. However, these engagement platforms are siloed from record-keeping and intelligence platforms, making collaboration and decision-making cumbersome. Rattle is building real-time and collaborative connective tissue to bridge the gap,” added Sahil.
So far, Rattle has signed up more than 50 enterprise customers. The startup claims that over 70 per cent of its trial customers sign up for paid plans. Consequently, Rattle has accumulated a strong word of mouth from its early adopters, driving rapid customer acquisition.
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