26.July.2021 – Keeros, a superfoods brand, announced that it raised an undisclosed amount in its pre-Series A round. This round was led by Venture Catalysts.
The startup will utilize this capital to enhance operational ambit, unveiling the next frontier of intersectional growth and brand augmentation.
Anil Jain, Co-founder, Venture Catalysts, on the latest investment said, –
The Keeros leadership is well-equipped to meet any challenge that might emerge in their way towards resolving the dietary expectations of diabetics and health-minded people who wish to indulge in a nutritious yet tasty range of super snacks, superfoods, and super drinks.”
“Keeros is poised to capture a sizable share of the Rs 15,000 crore healthy snacking segment with its safe and tasty superfood-based snacks,” – Apoorva Ranjan Sharma, Co-founder, Venture Catalysts.
About Keeros –
Keeros, is a Superfoods brand launched in 2018, having its headquarters in Lucknow, initiated by Simran Sahni and Sachin Sahni, who have nearly 19 years of experience in the health and wellness industry. It intends to address the nutritional needs and snaking of more than 12 crore citizens of India, who are suffering from diabetes by offering different tasty and diabetes-friendly superfoods, super drinks, and super snacks.
It is serving in a nearly unserved Indian Market, which aims to have 15 crore diabetics by 2025, Keeros claims to provide eating options that are nutritious for health-conscious individuals and diabetic patients
“We have received great traction so far, selling about 55,000 units since October 2017. With this round of capital infusion we are on track to capture a greater share of the high-potential healthy snacking segment in India,” said Keeros co-founder Sachin Sahni.
Keero has successfully served more than 50,000 clients, in which it noticed that when it comes to snacks people like deep-fried snacks more. This led the startup to come up with healthier alternatives that can give wholesome nutrition. Keeping in mind the diabetics who have limited choices of consuming snacks.
The co-founder started to find some inspiration from the traditional Indian food and healthy food trend globally. They started learning new things with the various experiences they had while experimenting with flavours. Their hard work did pay off with the creation of an exquisite blend of great taste and healthy benefits. The product is called Keeros Roasted Supersnacks, for the people suggesting diabetes as well as the normal ones.
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