Apty, a US-based pioneering digital adoption platform (DAP), has raised US$ 7.5 million in a Series A investment round led by 645 Ventures on 13 July 2021.
Investors: The investment round featured 645 Ventures as the lead investor with participation from existing investors, Companyon Ventures and Reformation Partners. The startup has bagged, in total, US$ 12.9 million to date.
Purpose of the funding: The startup seeks to deploy the proceeds from the financing round towards expanding its global enterprise sales, business development and customer success teams, and engineering resources.
Established in 2017 by Krishna Dunthoori, Apty offers a DAP software serving businesses with intricate work practices, enabling them to augment the embracement of software and actions. The firm’s solution is ideal for onboarding, training, change management and enterprise software optimization. The firm consistently delivers value by creating 80% savings in software support, 40% increase in productivity and three times faster adoption of any software. Since the startup’s declaration of funding in 2020, Apty has served over 3 million new clients, launched unique work activity tracking and conforming features, and has been awarded the DAP momentum pioneer by G2 for the last two quarters.
What the Founder has to say: “Apty’s growth momentum empowered us to launch a new funding round after declaring US$ 5.2 million funding in October. There are numerous digital adoption instruments capable of building tooltips and walkthroughs. Still, they are ineffective in resolving challenges faced by bigger enterprises. Concentrating on business processes and the effects of offering software solutions on business results are the key drivers of our success.”- Krishna Dunthoori, Founder and CEO of Apty.
What the Investors have to say: “We have a strong faith in the great potential of the DAP software market. We predict that it will continue to witness accelerated growth as businesses intend to add more value from their SaaS expense. Apty has framed an exceptional offering that brings critical value for users, and we estimate the startup is best-placed to become a market leader. It is delighting in being associated with Apty and assist them in their growth journey.”- Nnamdi Okike, Managing Partner at 645 Ventures.
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