US-based SafeGraph, a data-as-a-service company focused on being the source of truth for data on physical places, raised US$ 45 million in a Series B funding round on 16 March 2021.
Investors: The funding round was led by Sapphire Ventures. Other investors who participated in the Series B round include Alex Rosen of Ridge Ventures, DNX Ventures, and Peter Thiel.
Purpose of funding: The funds raised will be utilized by SafeGraph to capitalize on the expanding market of data buyers and offer new ways for customers to buy data. As the market for places’ data increases, customer needs become more diverse. With a growing partner network, new data delivery mechanisms and international expansion SafeGraph is looking forward to enabling the interested parties to access the exact data that they need, wherever they need it.
About SafeGraph
Founded in 2016 by Auren Hoffman and Brent Perez, SafeGraph builds and maintains data sets to help accelerate ML and AI. It aims to unlock the world’s most powerful data so that machines and humans can answer the toughest questions of society. The company powers analytics at some leading organizations like Ares Management, Sysco, Goldman Sachs, Verizon Media and the CDC. Its high-precision places data covers business listings, building footprints and aggregated foot traffic data.
2020 was a year of incredible growth for SafeGraph. With the challenges posed by the pandemic, brands began to reply heavily on accurate geospatial data. SafeGraph’s points of interest (POI) and mobility datasets helped the organizations to understand how local landscapes continue to change and the impact it has on travel, leisure and shopping.
What the CEO has to say: “We’re incredibly excited to partner with Cathy Gao and the Sapphire Ventures team. Cathy brings a wealth of knowledge to the table that will be invaluable while navigating and discovering new markets of data buyers. And Sapphire has deep experience in investing in data businesses. Their team understands what it takes to build category-defining companies.” — SafeGraph CEO Auren Hoffman.What investors have to say: “What stands out about SafeGraph is how they’ve been able to quickly position themselves into a major player in the geospatial data industry. By singularly focusing on providing the highest-quality places data to data science teams, they’ve earned the trust of some of the largest public and private institutions. The efficient growth to-date is a strong indicator of where we think the company is going and Auren’s track record of building consequential data businesses speaks for itself.” — Cathy Gao, Partner at Sapphire Ventures.
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