US-based Postscript, a text message marketing platform for Shopify stores that enables brands to communicate and engage with customers, raised US$ 35M in Series B funding on 5 March 2021.
Investors: The funding round was led by Greylock, with participation from YC Continuity Fund and OpenView among others. Sarah Guo and Mike Duboe, Partners at Greylock will join the Postscript Board. Postscript is backed by Accomplice, Y Combinator, and angel investors like Mathilde Collin, Kevin Hale, Paul English and more.
About Postscript
Founded in 2018 by Adam Turner, Alex Beller and Colin Turner, Postscript is an eCommerce SMS platform that enables brands to communicate and engage with customers through text message marketing. Users can create and manage their SMS marketing campaigns with detailed analytics in order to improve sales and revenue. It integrates into eCommerce platforms and helps in overcoming the declining email engagement. Postscript carries out customer targeted and customizable SMS marketing for eCommerce brands.
Postscript claims to have over 3,500 eCommerce brands using its platform, like Olipop, Hydrant, Dr. Squatch, Brooklinen, Fanjoy and Native. The brands sent hundreds of millions of text messages in 2020, generating close to US$ 500 million in attributed revenue. Postscript has also featured as the 2021 Winter Leader on G2. It is a member of the exclusive Shopify Plus Certified App Program.
What the CEO has to say: “A fundamental belief at Postscript is that eCommerce engagement and interaction is going to happen more and more in mobile native channels like SMS. We’ve seen this shift already take place in notable markets like WeChat in China and WhatsApp in India. Consumers crave seamless digital experiences and, in the future, will prefer messaging channels over mobile web. SMS is emerging as a new category of customer communication with unprecedented engagement, ROI, and growth in brand trust.” — Adam Turner, CEO at Postscript.
What investors have to say: “The intense community love we’ve observed toward Postscript over the years is incredibly rare to see. Across merchants, integration partners, agencies, and key players in the commerce ecosystem, Postscript has quickly become a household name. This community fervour is a testament to Postscript’s unparalleled ROI, deep empathy for merchants, and most importantly, a strong foundation to solidify SMS as the most valuable channel in commerce. This team is beloved and for good reason, they’re great humans with a big vision, strong product intuition, and unwavering customer obsession.” — Mike Duboe, General Partner at Greylock.
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