AdaKerja secures US$ 1M in funding
AdaKerja secures US$ 1M in funding

Indonesia-based blue-collar job search platform AdaKerja has secured US$ 1M in a funding round held in October 2020, led by BEENEXT.

The latest round brings the startup’s total funding raised to date to a total of US$ 1.4M.

Proceeds from the funding round will be used by the startup in developing its technology and product suite.

Founded in 2017 by Ashwin Tiwari and Zbigniew Sobiecki, AdaKerja launched in 2019 and offers a job-hunting platform to blue-collar workers (these workers perform manual labor) in Indonesia. The startup’s solution is easy-to-use and helps workers connect with MSMEs (micro small medium enterprises) in a fast, simple and reliable manner. AdaKerja claims to have registered over 600K complete job seeker profiles on its platform since last year and 10K engaged businesses on its platform, regardless of facing few setbacks due to COVID-19 in 2020.

What’s more interesting is that the AdaKerja team has been fully dispersed and remote since day one, with employees hailing from multiple continents with diverse dialects, cultures, religions and time zones.

Founder Ashwin Tiwari said that their goal is to digitize job search and salary dispensing for 100 million blue-collar workers and over 60 million MSMEs. He also says that MSMEs make up over 95 percent of employment and US$300 billion in annual salaries and at AdaKerja, their focus is on serving this sector. The startup’s approach to cater to the common people rather than a few enterprises demonstrates that they are well-positioned to fast-track their growth and gain traction by grasping this exclusive opportunity.

He quoted, “We think Indonesia will be first out of the blocks when the COVID-19 vaccine is ready and other regional markets will follow suit, in which case we are uniquely positioned to serve the wider region too.”

The startup is also backed by prominent angel investors such as the heads of LinkedIn, DBS, ICAP and Tolaram Group.


BEENEXT is a venture capital fund that focuses on supporting founders with its years of operational experience, network, faith, unique perceptions, and capital. It invests in early-stage tech startups that build new digital platforms driven by the data network. BEENEXT aims to create a platform of founders, by the founders and for the founders across the world, mainly in South East Asia, India and Japan. Since its formation in 2015, the team has invested in over 180 companies across 17 Countries and 5 Continents.

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Aishwarya writes about the startup ecosystem on VCBay. She is a third-year Computer Science engineering student who looks forward to exploring the world of startups and finance.



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