LA-based Algorithmic Matching Platform MarketerHire, the talent marketplace and hiring platform that pairs the world’s top remote marketing talent with companies of all sizes, raised US$ 3M in funding on 29 October 2020. The company has raised US$ 4M to date.
The funding round saw participation from Zillow, Thrive Market, FabFitFun, Seamless, Notion and others. MarketerHire also launched MarketerMatch™, its new service matching freelance marketing experts with open jobs listed on its platform. It has a new data-driven algorithmic solution that based on millions of potential combinations intelligently narrows down potential freelancing talent to the most qualified marketing experts for every job.
Founded in 2019 by Chris Toy and Raaja Nemani, MarketerHire provides 48-hour matching to top marketers that can work remotely for their company, while creating new opportunities for freelancers and moonlighters as well, who are taking advantage of today’s world of remote work. MarketerHire has an expansive network of the top marketers who have experience with global brands to early-stage and billion-dollar startups, to Fortune 500 (companies like Allbirds, AirBnB, Glossier, Away, Bird, Netflix, RxBar and Uber).
Since its launch, MarketerHire has paired hundreds of brands and agencies with marketing experts. The company claims that these brands have collectively generated more than US$1 billion in customer revenue through MarketerHire. Unlike alternative solutions that use manual-selection processes to staff roles, MarketerHire leverages a proprietary combination of technology and human oversight to ensure quality control and the best project/talent fit.
“Our goal is to make the very best minds in marketing accessible to all, delivering the right amount of the right marketer, right now. The MarketerHire platform does just that while simultaneously creating unprecedented career mobility and optionality for the best marketers in the world,” said Chris Toy, co-founder and CEO of MarketerHire.
The new MarketerMatch technology, which has been launched, parses available jobs into more than 50 distinct attributes across more than a dozen key marketing roles. Its algorithm then immediately narrows the marketer talent pool from thousands of pre-vetted freelancers to a handful of specialists, with the final recommendations hand-selected by MarketerHire’s own experts. This technology reduces MarketerHire’s standard match times by a considerable amount, enabling brands and agencies to execute on their marketing initiatives sooner than ever before possible.
What Investors Have to Say
“Today’s startup economy depends on the expertise of industry specialists as much or more than full-time generalists. For a lot of high-growth companies, it no longer makes sense to build a big in-house team, better to leverage the best specialists to get the job done, and MarketerHire enables that talent to be easily found and matched and all remote,” said Nick Green, co-founder and CEO of Thrive Market, MarketerHire customer and investor.
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