The Indianapolis based AOOH (Audio Out Of Home) advertising enterprise Vibenomics has closed its series A2 funding at US$6.5 million on 28th October 2020.
This funding round was led by BIP capital ( they also led series A funding earlier for Vibenomics), and an Indianapolis enterprise Elevate Ventures. The funding includes US$ 4.5 million of equity funding and another US$ 2 million of venture debt.
Vibenomics recently associated with one of the leading global DOOH- Digital Out Of Home software providers, Vistar Media. They also presented at the digital event IAB NewFront 2020 where the advertising market of Vibenomics was introduced to some of the largest brands of the world. Vibenomics has teamed up with the top pure-play grocery retailer Kroger for improving the customer buying experience in the more than 2,300 Kroger shops. In September they scaled programmatic services by launching PMP- Private Marketplace and open exchange by Vistar Media.
The Vibenomics OOH technology
The technology of Vibenomics is delivered through plug and play mobile devices. It broadcasts in-stream, hyper targeted audio ads and playlists at several locations to unlock a new consumer marketing channel to reach out to the shoppers at the critical final steps of making a purchase. Their audio managers, IoT and cloud technology based players create an impactful and simple solution for enhancing the sound of brand space, building loyalty for brands and driving better sales. Their offerings are available for the advertisers to address their audience and retail spaces to improve the vibe of retail spaces and increase their drive revenue.
Brent Oakley the CEO of Vibenomics said, “The funding is an evidence of the belief that the investors have in the coming future of Vibenomics and what we are building.” The team of Vibenomics continues to be the OOH programmatic audio media leader and with the new funding they are planning to accelerate the development of products and market execution to develop the momentum they have already established.
Vibenomics was founded in January 2016 by Nathan Miller, Brent Oakley and Adam Ritz. It provides connected cities and location based businesses with audio experience software for OOH advertising, managing background music, live announcements and schedule messaging. It provides various brands a new way to reach the customers at the prime moment when they are making the purchase decision in the retail stores. The programming integration of Vibenomics makes it easy for the agencies and brands to take advantage of scheduled flexibility and consumer data. Presently they provide a revenue enhancing vibe for more than hundred advertisers across more than 4000 locations in 48 States. Their technology reaches over 150 million consumers.
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 advertising enterprise Vibenomics has closed its series A2 funding at US$6.5 million on 28th October 2020.){kind=link}