Chicago-based Rise Gardens, maker of in-home, smart hydroponic garden systems secured an investment from the Amazon Alexa Fund on 13 October 2020, building upon a US$ 2.6M seed round that closed in May.
Its seed round in late May was led by Silicon Valley venture capital firm True Ventures. Other participants included several prominent Chicago investors such as Pat Vihtelic (founder, Home Chef), Lee Rosenberg and Michael Alter (WNBA Sky).
The new funding will be utilized to expand upon its mission of creating productive, fun, and easy gardening systems for consumers.
About Rise Garden
Founded in 2019 by Hank Adams, Rise Gardens makes a connected, indoor hydroponic gardening system that comes with everything needed to grow a wide variety of vegetables, herbs and microgreens at home, year-round. It has a mobile app that monitors water levels and plant progress. It also reminds users when and how much to water, fertilize, and care for their plants. Rain Garden’s subscription service mails supplies on a regular basis. Its modular design allows for one, two or three levels of growth, accommodating everything from greens and herbs to microgreens, tomatoes and beets, thus allowing variety.
“I am thrilled to have Amazon invest in our company, which will help us accelerate our growth and reach more consumers. Collaborating with the Alexa Fund will better enable us to integrate our smart, connected garden with Alexa, making indoor gardening even easier. We are also excited about the opportunity to work with Amazon to evolve and expand how we reach consumers with our device and consumables business concept,” said Rise Gardens CEO and Founder, Hank Adams.
Rise Gardens encourages better nutrition and healthy outcomes. It helps people grow their own food year-round. They are also partnering with schools to build nutrition education in the classroom.
About the Founder
Hank Adams founded Rise Gardens to provide people with easy access to truly fresh produce in their homes. Before starting Rise Garden, Hank built, scaled and sold Sportvision, the first Augmented Reality company for live events. He spent his childhood growing strawberries in his native Colorado and is now enjoying fusing his twin passions for tech and gardening into another successful startup.
What Investors have to say
“Rise Gardens sits at the intersection of important trends that are reshaping consumer behavior, including increased interest in healthy food, sustainable agriculture, and making time at home productive,” said Paul Bernard, Director of the Alexa Fund. “We are impressed by Rise Gardens’ approach to indoor vertical farming for the home and look forward to working with them to make interactions such as checking on harvesting schedules more natural, and streamlining seed orders using Dash Replenishment Service.”
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