Bengaluru located startup Trell, which is a video first experience discovery platform announced in late August 2020, that it has secured USD 11.4 million in series A financing round. The round was led by KTB Network.

Other marquee investors Ankur Nagpal (CEO of Teachable), Vineet Buch (Former head of Google Play Store Development), Gokul Rajaram (Board Member of Square and DoorDash), Pinterest and Samsung Ventures also participated through Firebolt Ventures. Existing investors including WEH Ventures, Sequoia’s Surge and Fosun RZ Capital also joined the latest round.

Established in August 2017 by a group of IIT Bombay alumni Arun Lodhi, Prashant Sachan, Pulkit Agarwal and NITIE alumni Bimal Kartheek Rebba, the company is a community based platform enabling lifestyle discovery through video content in several Indian Languages. Trell enables people to create visual collections of their local experiences, travel and share it as a classic slideshow video or copyrighted images on other platforms.

Chinese App Ban Boost Trell To Another Level

The latest funding brings the total funding to around USD 16.95 million to the date. Trell claims to have 500 per-cent growth rate since the Indian Government passed an order to ban 59 Chinese Apps including TikTok, in June this year. They also claim to have over 15 million creators on their platform receiving 5 billion plus views since Chinese app ban.

Commenting on the same, Trell cofounder Sachan said, “We are glad to see the rapid growth and users love for Trell. Even today, over 500 million Indian language internet users are struggling with lifestyle inspiration and purchase decisions. With more regional key-opinion-leaders (KOLs) coming on Trell, our aim is to become the most relatable lifestyle community commerce platform for our users.”

Trell says they have 75 million downloads and 25 millions monthly active users on its application. The company is emerging as one of the prominent lifestyle social platforms in the Indian market as it has grown at a speed of 27x since the past 12 months as claimed by it.

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