Startup Giants: Urban Ladder vs PepperFry

The $32 billion (USD) Indian furniture industry, which is set to grow to $61 billion (USD) by 2023, is undergoing rapid transformations with some of the largest companies in the world throwing their hat in the ring to disrupt the industry. In this edition of Startup Giants, we’ll focus on the home décor giants- Urban Ladder and PepperFry and explore the opportunities and challenges they face.