The Israeli city of Tel Aviv, May 31, 2023 — With USD 18 million in backing from Target Global, Tal Ventures, and FKA Brands, Atly, the user-generated social mapping platform explicitly created for finding places to go and things to do, today announced its official debut. Atly will provide users with seamless, efficient, and reliable location-based information. Atly has seen thousands of user-produced community-based maps throughout its open beta phase, with hundreds of new ones generated each month naturally across various verticals, including food and dining, travel, nature and the outdoors, parenting, and more.
As individuals increasingly rely on sources other than traditional search engines to guide their decision-making, digital search is undergoing a profound transition. They frequently turn to social media instead of Google Search and Google Maps for recommendations on places to go, things to do, and things to buy that feel real current and specially chosen for them. However, social media sites like Facebook and TikTok were designed for something other than location-based discovery.
Social media users are burdened with endless stories and messages, whose value paradoxically diminishes as more information is shared, and are only given a few location-based search, filtering, and bookmarking options. While this is happening, producers and companies struggle to make money from an audience that isn’t necessarily motivated to visit their destinations while aimlessly scrolling.
To help individuals discover their new favorite places, Atly combines mapping and location discovery technologies with user-generated content like social media content. Users can establish and join map-based groups centered around their passions via the Atly app. By developing a go-to resource for previously unmapped content and surfacing nuggets of knowledge from like-minded individuals, Atly gives users confidence in the honesty, integrity, and precision of each tip. As a result, Atly increases conversion for creators and businesses while assuring travelers that their destinations will be enjoyable. With the money, Atly can invest in cutting-edge algorithms and overall performance, roll out much-awaited new improvements and updates, and work with more creators.
A user-generated mapping tool called Atly (formerly known as Steps) was created specifically for finding places to go and activities to do. By letting users develop groups for like-minded people regarding the locations and activities they love, the Tel Aviv and New York-based businesses aim to facilitate location-based knowledge sharing. Using the self-replicating insights of social media community sharing, Atly’s patented collaborative software combines the visual intuitiveness of mapping with the niche-based specificity of online forums or interest groups. Atly was established by Uriel Maslansky, Aviad Coppenhagen, and Joshua Kaufman. It has received $18 million in funding from backers such as Target Global and Tal Ventures.
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