California, USA-based advertising solutions, media and technology company, Entravision acquired Barcelona, Spain-based mobile app marketing solutions company BCNMonetize. The company announced the acquisition on May 22, 2023. However, it did not disclose the amount of the transaction.
Purpose of acquisition by Entravision
With the latest acquisition of BCNMonetize, Entravision gains access to new markets and seeks to expand the company’s geographic presence in Spain and Turkey.
The deal integrates BCNMonetize’s highly complementary product offering with the Company’s existing mobile growth solutions business, a key focus area within its Digital segment. In addition, all BCNMonetize employees are to remain with the business.
What the Entravision official has to add
Chris Young, Interim CEO & CFO of Entravision, said, “We welcome BCNMonetize and its outstanding team of specialists as we further our commitment to being a preferred growth partner for brands in more than 40 countries. This acquisition bolsters Entravision’s sales execution capabilities and allows us to keep capitalizing on the thriving global app market, with global mobile app user spending projected to increase from $469 billion in 2022 to $613 billion in 2025. We believe the addition of BCNMonetize will strengthen our foothold in new and emerging markets and advance our strategy to become one of the world’s largest digital advertising solutions companies.”
What the BCNMonetize official has to comment
Emre Atalay, Co-Founder and CEO of BCNMonetize, further added, “We are excited to join the Entravision team as we continue to provide customized solutions for mobile app marketers around the world. I am confident the combination of our expertise and Entravision’s technology, scale and international presence will deliver best-in-class results for our brands and clients.”
The Spain-based company offers mobile user acquisition, retention strategies and customer engagement solutions within the mobile app market. BCNMonetize’s performance-based solutions appeal to trusted brands around the world. The company boasts more than 100 clients. Its clientele comes from various verticals, such as e-commerce, entertainment and gaming.
Philip C. Wilkinson and Walter Ulloa, in 1996, launched Entravision. The USA-based company is a global advertising solutions, media and technology company. Entravision remains the largest affiliate group of the Univision and UniMás television networks.
Over the years, the company evolved into a digital powerhouse, expertly connecting brands to consumers in the regions such as the U.S., Latin America, Europe, Asia and Africa.
Meanwhile, the company enjoys commercial partnerships with Meta, Twitter, TikTok and Spotify. It further allows marketers to use Smadex and other platforms to deliver targeted advertising to audiences around the globe.
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