Canada-based leading ticketing and business operations software platform powering mid-market tours and attractions, RocketRez, closed its Series B at USD 15 million. The company announced the closure on January 31, 2023. Level Equity, a New York City-based growth investor focused on best-in-class software pioneers, participated in the financing.
As a part of the deal, Charles Chen from Level Equity intends to join the RocketRez Board of Directors.
Purpose of financing for RocketRez
With the latest financing, RocketRez seeks to accelerate its ability to provide incredible end-to-end guest experiences in new market verticals. Besides, it has plans to extend the capabilities for leading tours and attractions already in its portfolios such as Maui Ocean Center, Xtreme Xperience, Aquarium of the Bay, and Governors Island.
In addition to engineering and software development, the company aims to continue adding key leadership positions. Moreover, it looks to expand its sales capabilities as it looks to new vertical markets and geographies. RocketRez also continues to develop its partnerships and integrations.
What the company’s official has to say
RocketRez CEO John Pendergrast said, “The ability to capture data from multiple digital touchpoints gives operators more robust insights into customer behaviour that cannot be achieved with disconnected sets of technology services. Level Equity’s investment into RocketRez will help us accelerate more fulsome digital solutions that will deliver even better guest experiences for our customers and will enable us to expand our geographic reach.”
He further added, “Online and on-site ticket purchases, mobile ticket scanning, retail and food and beverage purchases, email and SMS communication, and various other interactions are all part of a single customer journey. With that information, an operator can make faster, smarter decisions about how to deliver a better guest experience based on each visitor’s preferences. Large operators have built their own platforms, but mid-market operators need to buy an all-in-one software platform, and that’s what RocketRez delivers.”
What the investor has to add
Charles Chen, Partner at Level Equity, further said, “We believe in RocketRez’s vision and their high-growth potential as demonstrated by the marquee clients they’ve onboarded and retained during these challenging times. Global tourist attractions have weathered the storm in part due to the innovative solutions provided by RocketRez. They understand that technology and data are what will power their vision for the ultimate guest experience.”
About the company
In 2011 Founder John Pendergrast launched the company. RocketRez powers mid-market tours and attractions and enables data-driven guest experiences with an all-in-one cloud ticketing and operations software platform.
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